Digital Marketing Experimentation Specialist

3 weeks ago


London, Greater London, United Kingdom Frasers Group Full time
Drive Digital Growth as a Digital Marketing Experimentation Specialist

At Frasers Group, we're revolutionizing retail through digital innovation and unique store experiences. As a Digital Marketing Experimentation Specialist, you'll be part of a team dedicated to driving growth in the digital channel. Collaborating closely with the Experimentation Lead, you'll extend a culture of testing to Digital Marketing, working alongside various departments to identify opportunities for improvement that align with the company's overall objectives.

Key Responsibilities
  • Consult on best practices and provide guidance to Digital Marketing teams throughout the experimentation process, from ideation to result interpretation.
  • Act as a bridge between digital marketing, analytics, and experimentation teams to ensure effective testing methodologies aligned with business goals.
  • Understand and articulate concepts of causal influence and incrementality testing, providing guidance on their application within digital marketing strategies.
  • Present data and insights to stakeholders in a clear, concise, and actionable manner.
  • Manage multiple experimentation projects concurrently in a dynamic, fast-paced environment, ensuring timely delivery and high-quality outcomes.
What We Offer

Along with your benefits package, we offer a wide range of perks for our colleagues, including Retail Reconnect, Frasers Fit, and Retail Trust. These programs aim to support and improve colleagues' physical, financial, and mental wellbeing.



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