Digital Experimentation Specialist

3 weeks ago

London, Greater London, United Kingdom Frasers Group Full time
About the Role

We are seeking a highly skilled Digital Experimentation Specialist to join our team at Frasers Group. As a key member of our digital marketing team, you will be responsible for driving growth in the digital channel through experimentation and data-driven decision making.

Key Responsibilities
  • Collaborate with the Experimentation Lead to develop and implement a culture of experimentation within the digital marketing team.
  • Work closely with various departments within digital marketing to identify opportunities for improvement and provide guidance on best practices throughout the experimentation process.
  • Contribute to enhancing the experimentation platform by suggesting testing concepts and improving our effectiveness.
  • Act as an evangelist for experimentation within the digital marketing space, bridging our experimentation methodologies with digital marketing practices.
  • Consult on best practices and provide guidance to digital marketing teams on experimentation and data analysis.
  • Drive strategic enhancements to the experimentation platform, including tooling, dashboards, and frameworks.
  • Manage multiple experimentation projects concurrently in a dynamic, fast-paced environment.
Requirements
  • 2+ years' experience within a marketing or experimentation role.
  • Demonstrable experience in understanding the key principles of experimentation within digital marketing.
  • Comprehensive understanding and experience of key elements that impact on-site KPIs.
  • Experience in planning, executing, and delivering experiments.
  • Strong analytical skills with practical knowledge of analytics packages such as Google Analytics, Adobe Analytics, and ContentSquare.
  • Effective time-management and organisational skills, with the ability to handle multiple tasks in a fast-paced environment.
  • Possesses critical thinking skills and adeptness at problem-solving.
  • Keen attention to detail and design.
  • Proficient in stakeholder management, with strong interpersonal and communication skills.
About Us

Frasers Group is a leading retail company that is rethinking the retail experience through digital innovation and unique store experiences. We are committed to elevating the lives of our customers with access to the world's best brands and experiences.

We offer a wide range of benefits and perks to our employees, including a benefits package, reward and recognition schemes, and opportunities for career growth and development.

Our company values include thinking without limits, owning it and backing yourself, and being relevant to our people, partners, and the planet.

We are an equal opportunities employer and welcome applications from diverse candidates.

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