Digital Experimentation Specialist

7 days ago

London, Greater London, United Kingdom Frasers Group Full time
Drive Digital Growth with Experimentation

At Frasers Group, we're pushing the boundaries of retail innovation. As a Digital Experimentation Specialist, you'll be part of a team dedicated to driving growth in the digital channel. Collaborate closely with the Experimentation Lead to extend a culture of testing to Digital Marketing.

Key Responsibilities:

  • Be an evangelist for experimentation at Frasers Group, supporting the Experimentation Lead in cultivating a culture of experimentation.
  • Collaborate with stakeholders to shape experimentation roadmaps aligned with business objectives.
  • Consult on best practices and provide guidance to Digital Marketing teams throughout the experimentation process, from ideation to result interpretation.
  • Drive strategic enhancements to the experimentation platform, including tooling, dashboards, and frameworks, to embed a culture of experimentation.
  • Act as a bridge between digital marketing, analytics, and experimentation teams to ensure effective testing methodologies aligned with business goals.
  • Understand and articulate concepts of causal influence and incrementality testing, providing guidance on their application within digital marketing strategies.
  • Support the analytics team in analysing and interpreting complex experiments, providing insights to drive decision-making.
  • Present data and insights to stakeholders in a clear, concise, and actionable manner.
  • Cultivate strong relationships with cross-functional teams and key stakeholders to facilitate collaboration and alignment.
  • Manage multiple experimentation projects concurrently in a dynamic, fast-paced environment, ensuring timely delivery and high-quality outcomes.

Requirements:

  • 2+ years' experience within a Marketing / Experimentation role.
  • Demonstrable experience in understanding the key principles of experimentation within Digital Marketing – particularly causal influence and incrementality testing.
  • Comprehensive understanding and experience of key elements that impact on-site KPIs.
  • Experience in planning, executing, and delivering experiments.
  • Strong analytical skills with practical knowledge of analytics packages such as Google Analytics, Adobe Analytics, and ContentSquare.
  • Effective time-management and organisational skills, with the ability to handle multiple tasks in a fast-paced environment.
  • Possesses critical thinking skills and adeptness at problem-solving.
  • Keen attention to detail and design.
  • Proficient in stakeholder management, with strong interpersonal and communication skills.
  • Driven and motivated to be part of an Experimentation team that adapts, develops, and grows through continuous feedback and improvement, with a strong drive to contribute to the wider experimentation industry.
  • Experience in the eCommerce industry is desired.
  • Valid working rights for EMEA countries.

What We Offer:

  • A competitive benefits package.
  • A wide range of perks for our colleagues, including Frasers Champion, Fearless 1000, Frasers Festival, CEO Sessions, Retail Reconnect, Frasers Fit, and Retail Trust.

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