Experimentation Specialist
5 days ago
Cultivating a Culture of Experimentation
Frasers Group seeks a Experimentation Specialist - Digital Innovation to join our team, driving growth in the digital channel through experimentation and testing. Collaborating closely with the Experimentation Lead, you will extend a culture of testing to Digital Marketing, identifying opportunities for improvement and providing guidance on best practices throughout.
Key Responsibilities:
- Be an evangelist for experimentation at Frasers Group and support the Experimentation Lead in cultivating a culture of experimentation.
- Consult on best practices and provide guidance to Digital Marketing teams throughout the experimentation process, from ideation to result interpretation.
- Drive strategic enhancements to the experimentation platform, including tooling, dashboards, and frameworks, to embed a culture of experimentation.
- Act as a bridge between digital marketing, analytics, and experimentation teams to ensure effective testing methodologies aligned with business goals.
Requirements:
- 2+ years' experience within a Marketing / Experimentation role.
- Demonstrable experience in understanding the key principles of experimentation within Digital Marketing – particularly causal influence and incrementality testing.
- Comprehensive understanding and experience of key elements that impact on-site KPIs.
Frasers Group is a leader in the retail industry, dedicated to delivering exceptional customer experiences through digital innovation and unique store experiences. As a member of our team, you will be part of a dynamic and forward-thinking environment, driving growth and innovation through experimentation and testing.
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