Senior Media Strategist
1 month ago
We are seeking a highly skilled Campaign Manager to lead the execution of our EMEA activities across the UK, Germany, and France. The ideal candidate will have a proven track record of managing complex, cross-channel media campaigns that deliver on business goals and KPIs.
Key Responsibilities- Support the development and execution of media campaigns across offline and online channels, including TV, events, and digital media.
- Manage brand awareness campaigns, from building and generating tracking IDs to understanding user journeys and creative and audience mapping.
- Partner with ad operation teams to ensure flawless launch across programmatic, direct, social, and strategic media partners.
- Project manage custom content with key media content partners and agencies of record, from kick-off to launch and post-campaign reporting.
- Support the development and refinement of cross-functional processes, ensure project timelines are met, and manage team assets and files.
- 5-6+ years of relevant experience in B2B brand media strategy and planning, inclusive of executing channel programs in key channels such as display, social, programmatic, digital video, linear TV, OOH, sports, and entertainment sponsorships.
- Deep experience and understanding of standard media metrics and KPIs used to measure digital campaigns and offline channels.
- Understanding of ad operations, media reporting processes, media QA, media platform pixels, IAS, and UTMs.
- Adobe analytics and Google analytics would be an added bonus.
ServiceNow is an equal opportunity employer. We offer a dynamic and inclusive work environment, competitive compensation, and opportunities for growth and development.
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