Wound Care Strategic Business Lead
1 day ago
About the Role:
We are seeking a highly experienced Wound Care Strategic Business Lead to join our team at CHASE. As a member of our leadership team, you will be responsible for developing and implementing the short and long-term business strategy for the Wound Care Division, including marketing strategy, portfolio optimisation, pricing strategy, and profit maximisation.
Your Key Responsibilities Will Include:
* Developing and executing the Wound Care (WC) Marketing Plan in collaboration with the Marketing Manager.
* Launching new products and service solutions to the Wound Care Division, aligned to Customer needs and challenges, presented as solutions.
* Designing, reviewing and measuring targeted offline and online marketing campaigns to promote product and service solutions to existing and potential customers, in line with the WC Marketing Plan.
* Engaging with Customer groups and individual KOLs to ensure customer engagement, opinion and input is regularly considered and utilised, working closely with the Clinical Marketing Lead.
* Leading and motivating cross-departmental teams working on key strategic projects, including sales and clinical teams.
* Supporting the Wound Care tender process when required, working closely with sales and clinical teams.
* Designing, updating and maintaining literature, ensuring alignment to the needs of internal and external customer, in collaboration with sales and clinical teams.
* Ensuring website updates, working closely with the Digital Content & Channel Manager.
* Supporting the Marketing Manager for all customer events related to Wound Care (internal and external).
* Delivering ITC content related to relevant product portfolio, working closely with sales and clinical teams.
Person Specification:
* Bachelor's degree in relevant subject
* Professional membership of CIM - desirable
* Product management and marketing experience preferably within the medical devices / healthcare arena
* Demonstrable commercial success
* Passion to 'make a difference' to health
* Exceptional and consistent customer focus
* Experience in project management
* Strong networking skills
* High level of commercial awareness
* True team player demonstrating a one team approach
* Ability and desire to coach and develop others.
About CHASE:
CHASE is a leading international company with a presence in over 30 countries, employing over 10,000 people. Our core portfolio includes four business divisions: Wound Care, Continence Management, Risk Prevention, and Disinfection. We have an estimated annual salary range of £60,000-£80,000 for this position.
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