Social Media Content Specialist
4 days ago
We are seeking a highly skilled and motivated Social Media Content Specialist to join our team at Kaplan. As a key member of our content team, you will be responsible for creating and implementing a comprehensive content strategy that drives engagement and conversions across our social media channels.
Key Responsibilities- Develop and execute a content calendar that aligns with our business objectives and brand voice.
- Create high-quality, engaging content that resonates with our target audience, including social media posts, blog articles, and video content.
- Manage and maintain our social media presence across multiple platforms, including Facebook, Twitter, LinkedIn, and Instagram.
- Monitor and analyze social media metrics to inform content decisions and optimize our content strategy.
- Collaborate with cross-functional teams, including marketing, sales, and customer success, to ensure alignment and consistency across all touchpoints.
- Stay up-to-date with the latest social media trends, best practices, and platform updates to ensure our content remains relevant and effective.
- 3+ years of experience in social media content creation and management.
- Proven track record of developing and executing successful content strategies that drive engagement and conversions.
- Excellent writing, editing, and visual content creation skills.
- Strong understanding of social media platforms, including their features, best practices, and analytics tools.
- Ability to work independently and as part of a team, with a strong attention to detail and ability to meet deadlines.
- Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
- A competitive salary and benefits package.
- Opportunities for professional growth and development, including training and mentorship programs.
- A dynamic and supportive work environment that values innovation, creativity, and collaboration.
- Access to the latest social media tools and technologies, including Adobe Creative Cloud and Hootsuite.
If you are a motivated and creative individual with a passion for social media and content creation, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter outlining your experience and qualifications for the role.
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