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Social Media Specialist

2 months ago


StratforduponAvon, Warwickshire, United Kingdom Royal Shakespeare Company Full time
About the Role

We are seeking a highly skilled Digital Content Creator to join our team at the Royal Shakespeare Company. As a key member of our marketing department, you will be responsible for developing and implementing our social media strategy, creating engaging content, and analyzing its effectiveness.

Key Responsibilities
  • Content Creation: Develop and implement a content strategy that aligns with our brand and marketing objectives, including creating engaging social media posts, videos, and other digital content.
  • Analytics and Reporting: Monitor and analyze social media metrics to measure the effectiveness of our campaigns and make data-driven decisions to improve our content and strategy.
  • Community Engagement: Foster a strong online community by responding to customer inquiries, engaging with followers, and creating a positive brand image.
  • Collaboration: Work closely with our Digital Development and Visual Communications teams to create high-quality video content and assets for social media.
  • Project Management: Assist in planning and executing social media campaigns, including paid-for advertising and content shoots.
Requirements
  • Experience: Prior experience working in social media, with a proven track record of creating engaging content and analyzing its effectiveness.
  • Skills: Excellent copywriting, planning, and communication skills, with the ability to create simple, clear, and engaging content for a range of audiences.
  • Technical Skills: Experience with a range of social media platforms, including X/Twitter, Facebook, Instagram, and TikTok, as well as analytics tools and data analysis software.
  • Soft Skills: Good relationship management skills and the ability to work with a diverse range of stakeholders, including colleagues, partners, and customers.
About the Royal Shakespeare Company

The Royal Shakespeare Company is a world-renowned theatre company that strives for excellence in all aspects of our work. We value creativity, inclusivity, sustainability, collaboration, and accountability, and are committed to building a diverse and highly motivated workforce.