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Public Relations and Social Media Specialist

2 months ago

StratforduponAvon, Warwickshire, United Kingdom The Portfolio Group Full time

Unlock Your Potential in a Dynamic Role

The Portfolio Group, a leading professional services consultancy, is seeking a highly skilled Public Relations and Social Media Specialist to join their team. As a key member of the marketing department, you will play a crucial role in shaping the company's social media strategy and driving proactive PR initiatives that boost brand visibility.

Reporting directly to the Associate Director of Group PR & Communications, you will have the opportunity to work on exciting projects, collaborate with senior stakeholders, and develop innovative solutions to drive business growth.

Key Responsibilities:

  • Develop and execute high-quality content across multiple social platforms and company accounts, aligning with marketing and PR goals.
  • Craft social media strategies that drive engagement and brand awareness, working closely with senior stakeholders.
  • Collaborate with designers, writers, and product teams to create social 'buzz' around product launches and company initiatives.
  • Build and nurture relationships with industry professionals and journalists to expand PR opportunities and secure media coverage.
  • Write compelling press releases, blogs, and thought leadership pieces, placing them in top-tier publications and driving brand visibility.
  • Monitor media coverage and social engagement, reporting successes to senior management and informing future marketing strategies.

Requirements:

  • Experience in social media strategy, PR, or a related role, with a proven track record of managing social media campaigns and media relations.
  • Exceptional project management and organisation skills in a fast-paced environment, with the ability to prioritize tasks and meet deadlines.
  • Strong copywriting abilities, with creativity and enthusiasm to match.
  • A proactive attitude with the drive to deliver results and continuously improve.

The Portfolio Group offers a dynamic and supportive work environment, with opportunities for growth and development. If you are a motivated and creative individual with a passion for public relations and social media, we encourage you to apply for this exciting opportunity.