Marketing Innovation Strategist for EMEA Growth

2 weeks ago

London, Greater London, United Kingdom SAP Fioneer Full time

About the Opportunity

We are seeking an experienced Marketing Innovation Strategist to lead our marketing efforts in EMEA, driving growth and innovation across the region.

The successful candidate will have a proven track record in B2B marketing, with expertise in field marketing and account-based marketing (ABM). They will be responsible for developing and executing marketing plans that align with business goals, targeting C-Suite and key decision-makers in technology, IT, finance, operations, and ESG departments.

Key Responsibilities

  • Develop and execute full-funnel marketing campaigns to drive prospects from awareness through to consideration
  • Create campaigns across multiple channels, including sponsored content, paid social media, webinars, search engines, and local PR activities
  • Produce and manage campaign assets, such as articles, advertising creatives, sponsored content, market research pieces, and landing pages
  • Partner with Sales to target and engage key accounts, aligning ABM strategies with business goals
  • Measure and optimize ABM performance using dashboards to track KPIs and adjust tactics accordingly
  • Advocate for ABM processes, ensuring alignment and support from regional sales and leadership teams
  • Align goals and efforts between Sales and Marketing, working closely with regional sales teams to ensure a seamless transition and alignment with sales processes and transparency about impact on pipeline

About SAP Fioneer

SAP Fioneer is a dynamic and innovative company that empowers financial services companies to achieve speed, scalability, and cost-efficiency through digital business innovation, cloud technology, and solutions that cover banking and insurance processes end-to-end. Our global team thrives in an environment that celebrates entrepreneurship and independent initiative.

Your Skills and Qualifications

  • 5-10 years of B2B marketing experience, with a track record in field marketing/ABM
  • Experience in financial services and/or financial technology industries required
  • Highly proactive, confident, and creative, capable of building strong relationships with sales teams and executing end-to-end ABM plans
  • Exceptional communication, presentation, and interpersonal skills for effective relationship management at all organizational levels
  • Technology and AI-savvy, with a strong interest in emerging technologies and digital trends to drive innovative marketing strategies

Earning Potential

The estimated salary for this role is €80,000 - €110,000 per annum, depending on experience and qualifications.

Benefits and Perks

We offer a comprehensive benefits package, including occupational pension provisions, support for health and wellbeing, various mobility options, celebration rewards, meal programs, jubilee recognition, and relocation reimbursement.

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