Digital Marketing Strategist EMEA
1 week ago
At Nexthink, we're seeking an innovative and results-driven Digital Marketing Strategist to develop, execute, and optimize our integrated digital strategy in the EMEA region. As part of our global marketing team, you'll work closely with regional teams to create campaigns that drive growth in brand awareness, lead generation, and customer upsell across both paid and owned digital channels.
As a seasoned B2B digital marketer, you'll oversee targeted multi-channel campaigns with demonstrated ROI. This is a fast-paced and varied role where you'll have the opportunity to be part of highly impactful and transformational initiatives that position Nexthink as the leader in digital employee experience management.
Main Responsibilities:
- Digital Strategy & Execution:
- Develop, implement, and optimize a comprehensive digital strategy tailored to the EMEA region that supports brand awareness, lead generation, and customer upsell goals.
- Balance project priorities and goals across stakeholders, ensuring a cohesive approach to digital channel strategy and execution.
- Partner closely with the ABM team to curate targeted paid media campaigns that drive high-impact engagement.
- Coordinate with external agency to maximize the impact of digital marketing budget.
- Campaign & Content Management:
- Oversee paid campaigns across search, social, and display channels, including Google, Bing, LinkedIn, Facebook, YouTube, and 6sense.
- Ideate advertising creatives and write compelling ad copy tailored to each channel and audience segment based on local needs and opportunities.
- Coordinate with regional stakeholders to produce engaging localized posts on owned social channels to continuously grow our following.
- Analytics and Optimization:
- Track, analyze, and report on digital campaign performance, providing actionable insights and recommendations to key stakeholders.
- Implement and evaluate A/B tests to improve campaign effectiveness and help shape future campaign strategy and budget allocation.
- SEO Optimization:
- Support SEO initiatives through technical audits, keyword research, and strategic content recommendations to improve search rankings and discoverability.
- Market Trends & Innovation:
- Stay up-to-date with digital marketing trends, technologies, and best practices, identifying opportunities to keep Nexthink at the forefront of digital engagement.
- Conduct ongoing competitive analysis and keyword research to improve search engine rankings and online presence.
We're offering a competitive salary range of £65,000 - £90,000 per annum, depending on experience, plus a range of benefits, including flexible working hours, unlimited vacation time, and comprehensive health insurance.
Nexthink is committed to hiring a genuinely representative workforce that can create solutions and foster innovation for the modern digital employee experience. If you're passionate about digital marketing and want to join a dynamic team, apply now
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