Paid Media Executive
4 days ago
About the Job:
We are seeking an experienced Paid Media Manager to join our client's team in East Sussex. The role involves developing and executing a comprehensive Paid Media strategy to drive ROI and key performance objectives.
The ideal candidate will have agency-side or in-house experience of campaign set up and optimisation across PPC, Display, and Paid Social. A strong understanding of B2B funnel Demand Generation and experience with budget management, reporting, and analysis are essential.
The salary for this role is up to £60,000 per annum, and you will join a collaborative, creative, and friendly company that champions communication, engagement, and welcomes new ideas to challenge their current landscape and drive positive results.
Responsibilities:
- Develop and execute a comprehensive Paid Media strategy to drive ROI and key performance objectives.
- Manage and optimise all Paid Media campaigns inline with the wider digital marketing strategy.
- Collaborate with the website and content manager to ensure messaging and branding across all digital touch-points.
- Monitor and analyse campaign performance data to identify trends, insights, and opportunities for optimisation.
- Conduct A/B testing to improve ad creative, targeting, and overall campaign performance.
- Prepare and present regular reports on campaign performance, insights, and recommendations to stakeholders.
Requirements:
- Agency-side or in-house experience of campaign set up and optimisation across PPC, Display, and Paid Social.
- Paid Media experience from B2B sector, ideally SaaS or Tech with a lead generation focus.
- Experience in B2B funnel Demand Generation.
- Experience of budget management, reporting, and analysis.
- Experience of knowledge of HubSpot would be useful but not essential.
- Proven skills in using Google Analytics, Google Ads, plus other digital tools and platforms.
- An eye for design, with experience of briefing designers on digital marketing assets.
About the Company:
Talent Hub is working with a successful Sussex-based SaaS company to bring their Paid Media function in-house.
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