Paid Advertising Strategist

4 weeks ago


Brighton, Brighton and Hove, United Kingdom KILLSTAR Full time

Job Description:

  • Campaign Execution & Optimization: Develop, execute, and optimize Paid Social strategies for large-scale integrated marketing campaigns, delivering insightful reports on campaign performance.
  • Collaborate with Social Platforms: Engage directly with social networks to leverage platform capabilities, test new campaign ideas, and explore opportunities for growth.
  • Stakeholder Engagement: Regularly communicate with internal teams to align on objectives, strategy opportunities, and overall marketing performance.
  • Lead Digital Integration: Work with other team leads to align SEO, Paid Search, and Paid Social strategies, ensuring cohesive digital marketing initiatives.
  • Training and Transition: Oversee the transition of Paid Social campaign management to the Social Team, offering guidance and training for smooth handover.
  • Mentorship & Innovation: Mentor junior team members, foster a culture of continuous learning, and stay ahead of industry trends to ensure digital marketing innovation.
  • Launch Affiliate Strategy: Launch our affiliate strategy on a leading network with industry-leading publishers.
  • Performance Tracking & Reporting: Monitor and analyze key digital marketing metrics across all channels, driving data-driven optimisations and refinements to achieve the best possible results.

Requirements:

  • 3+ years in a digital paid ads role.
  • Accountability for SMM, PPC, SEO, SEM, and Affiliates.

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