Paid Media Specialist
13 hours ago
RocketMill (now PMG) is a leading digital marketing agency, and we're seeking an experienced Paid Media Specialist to join our team. As a Paid Media Specialist, you will be responsible for developing and executing strategic campaigns, managing client relationships, and driving revenue growth.
You will work closely with our Paid Media Directors, Creative, Data & Insight, Business Development, and Organic Search teams to ensure seamless collaboration and deliver exceptional results for our clients.
Our ideal candidate has a proven track record in digital marketing account management, with experience leading high-performing teams and driving significant revenue growth. They must have a strong understanding of paid social, search, display, native, and addressable media platforms, including Google Ads, Facebook, Snapchat, Twitter, YouTube, and VK.
The salary for this role is £70,000 - £90,000 per annum, depending on experience.
- Experience in digital marketing account management; with previous accountability for annual management billings in excess of £100,000 and media spend that exceeds £500,000.
- Must have active certificates for the following Google exams: AdWords Fundamentals, Search Advertising, Shopping Advertising, Display advertising, Mobile Advertising, Video Advertising, and Google Analytics.
- An in-depth knowledge and experience in Facebook, Snapchat, Twitter, YouTube, VK Programmatic platforms (e.g. DV360, Trade Desk etc.).
- Experience supporting and helping junior members (Running classes or providing one-to-one support).
- Ability to analyse campaign performance and key on-site metrics using Google Analytics.
- A strong understanding of attribution models and the ability to guide clients on what works best for them as a business.
- A history of supporting and helping grow revenue with upsells or new business when the time has been right for the client.
- Use MS Office to a professional standard.
- Advanced skills in Microsoft Excel (e.g. complex formulae and PivotTables).
- A good understanding of wider marketing principles: understanding user journeys and how to influence them through paid campaigns, implementing effective marketing messaging at all stages of the funnel.
- Ability to adapt quickly to ever-changing technologies and environment.
- Strong presentation skills, being able to talk confidently on marketing platforms and tactics.
- Excellent communicator, able to speak with authority to clients and colleagues and to simplify complex challenges.
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