Paid Media Specialist Lead
2 days ago
Paid Media Specialist Lead
About the Job:This is a pivotal strategic role within a collaborative, creative, and friendly company that champions communication, engagement, and welcomes new ideas to challenge their current landscape and drive positive results.
The ideal candidate will join the Head of Digital team and drive B2B funnel demand, lead generation through Paid Media activity and optimisation.
This job can be remote with monthly office visits or hybrid.
Key Responsibilities:- Develop and execute a comprehensive Paid Media strategy to drive ROI and key performance objectives.
- Manage and optimise all Paid Media campaigns inline with the wider digital marketing strategy.
- Collaborate with the website and content manager to ensure messaging and branding across all digital touch-points.
- Monitor and analyse campaign performance data to identify trends, insights, and opportunities for optimisation.
- Conduct A/B testing to improve ad creative, targeting, and overall campaign performance.
- Prepare and present regular reports on campaign performance, insights, and recommendations to stakeholders.
- Agency side or in-house hands-on experience of campaign set up and optimisation of campaigns across PPC, Display, as well as Paid Social.
- Paid Media experience from the B2B sector, ideally SaaS or Tech with a lead generation focus.
- Experience in B2B funnel Demand Generation.
- Experience of budget management, reporting, and analysis.
- Proven skills in using Google Analytics, Google Ads, plus other digital tools and platforms.
- An eye for design, with experience of briefing designers on digital marketing assets.
£60,000 per annum
About the Company:Talent Hub is a recruitment agency working with various companies, including this successful Sussex-based SaaS company.
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