Paid Media Specialist
4 hours ago
A paid media specialist is required to drive commercial ROI and performance in a successful Sussex based SaaS company. This pivotal role involves owning and reviewing PPC, Display and Paid Social campaigns, and driving B2B funnel demand through Paid Media activity.
The ideal candidate will have agency side or in-house hands-on experience of campaign set up and optimisation across PPC, Display, and Paid Social. Experience from the B2B sector, ideally SaaS or Tech with a lead generation focus, is also essential.
Key Responsibilities:
- Paid Media Strategy: Develop and execute a comprehensive Paid Media strategy to drive ROI and key performance objectives.
- Campaign Management: Manage and optimise all Paid Media campaigns inline with the wider digital marketing strategy.
- Collaboration: Collaborate with the website and content manager to ensure messaging and branding across all digital touch-points.
Requirements:
- Experience: Agency side or in-house (technical delivery) hands-on experience of campaign set up and optimisation of campaigns across PPC, Display as well as Paid Social.
- Budget Management: Experience in budget management, reporting, and analysis.
- Digital Tools: Proven skills in using Google Analytics, Google Ads, plus other digital tools and platforms.
This role offers excellent benefits, fantastic holidays, flexible bank holidays, work-life balance, and brilliant development opportunities within the company. The estimated salary for this position is £55,000-£60,000 per annum, depending on experience.
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