Senior Paid Media Manager
2 months ago
We are Prolific 10, a PPC and content marketing agency based in Brighton, focused on driving tangible results for our clients.
The successful candidate will be responsible for managing the strategies and performance for a portfolio of clients, covering planning, optimisation, and analysis of accounts.
Key responsibilities include:
- P&L responsibility for all PPC accounts
- Perform in-depth PPC analysis, actioning findings to help maximise ROI
- Identify new opportunities and optimise performance
- Increase CTR, quality score, conversions, conversion rates and decrease CPC
- Perform routine account maintenance and optimisation through campaign, keyword, and ad copy analysis
- Maintain a proactive approach to ad copy and landing page testing to improve conversion rate
- Competitor analysis
- Ensure best practices and new developments are in place across all accounts
- Communicate to management on project development, timelines, and results
- Keep up to date with search & PPC related trends and industry developments
- Create reports for clients and management
- Day-to-day client communications
- Attend client meetings when required
- Assist with new business development pitches where required
Requirements:
- 3+ years' agency experience
- An in-depth knowledge of Google Ads & Bing Ads (Search & Display)
- Experience in Meta Ads, LinkedIn Ads and YouTube Ads
- Intermediate to advanced Excel knowledge
- Experience working with medium to large account budgets
- Strong attention to detail
- Excellent organisation skills with an ability to multi-task
- Understanding of audience targeting and how to use it effectively
- Understanding of scripts and how to use them to better the account performance
- Comfortable with keyword bidding both automated/manual
- Strong commercial acumen, highly numerate and analytical
- Excellent communication skills - written and verbal
- A good understanding of Google Analytics 4 and Google Tag Manager
Google Ads Certified (Search, Display, Video, Google Shopping)
Benefits:
- Highly competitive salary
- Individual annual training and development budget
- Work within a fast-growing small agency environment
- Relaxed, casual dress and modern Brighton office space
- Regular team socials
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