CRM Executive

2 weeks ago

Preston, Lancashire, United Kingdom Bauer Media Group Full time
Job Title: CRM Executive - Customer Experience Specialist

About the Role: We are seeking a highly skilled CRM Executive to join our Enterprise Team, focused on our online competitions platform, Win Happy. As a key member of the team, you will be responsible for creating innovative customer experiences that improve how we reach and communicate with our consumers.

Key Responsibilities:

  • Coordinate and execute retention campaigns for competition players
  • Create marketing automations and journeys to ensure a better user experience
  • Manage daily communications via email, push, and content cards for our competitions
  • Produce engaging copy that brings to life our competitions and those moments of magic
  • Create and design technical briefs to ensure marketing journeys focus on our 3 key objectives: acquire new players, reduce churn, and grow engagement
  • Coordinate scheduling of all campaigns
  • Deliver regular clear and concise reports regarding performance and recommendations
  • Help share and apply learnings across multi-channel campaigns
  • Become a subject matter expert in the Braze platform and provide training and guidance to marketing teams across Bauer Media

Requirements:

You'll need proven digital marketing experience with evidence of success from previous campaigns and results, specifically email and push notifications. We'll need you to present examples of how you have improved customer experiences at interview stage.

  • Experience in B2C email marketing with a strong commercial mindset
  • Experience of building automation into email marketing
  • Strong understanding of personalisation and segmentation
  • An in-depth understanding and extensive experience in creating action-driven customer journeys via email
  • Good working knowledge of HTML would be a bonus
  • Experience using Braze as a CRM tool is strongly preferred but isn't essential

About Us: Bauer Media Group is Europe's largest commercial broadcast radio and digital audio company, leading the industry across nine markets, including the UK. We're a close-knit team of commercial marketeers where our consumers really are at the heart of everything we do.

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