Performance Marketing Strategist

1 day ago


Solihull, Solihull, United Kingdom Hireo Full time
Company Overview

Hireo is dedicated to transforming education through innovative solutions in the rapidly evolving field of EdTech.

Job Summary

We are seeking a highly skilled Performance-Based Marketing Manager to spearhead marketing strategies that drive customer acquisition, engagement, and retention. This role offers a chance to be at the forefront of shaping marketing efforts for a leading platform in 11 exam preparation and mastery programs.

Key Responsibilities
  • Develop and implement comprehensive performance-driven marketing strategies to enhance customer acquisition and engagement.
  • Conduct thorough market research to identify target audiences, competitor strategies, and emerging trends in the EdTech domain.
  • Oversee multichannel campaigns encompassing digital advertising, social media, SEO/SEM, and email marketing to generate leads and conversions.
  • Monitor campaign performance and optimize tactics based on analytic insights to ensure exceptional ROI.
  • Collaborate with content teams to develop compelling marketing materials and maintain brand consistency across platforms.
  • Regularly report on campaign metrics to stakeholders highlighting areas of success and opportunities for improvement.
Benefits
  • A competitive salary range of £40,000 to £100,000 based on performance.
  • Performance-based incentives including bonuses tied to successful marketing campaigns.
  • A dynamic and innovative work environment offering the chance to shape the future of EdTech marketing.
  • A commitment to work-life balance and a supportive company culture fostering professional development.


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