Digital Marketing Strategist
2 days ago
£60,000 - £80,000 per annum.
Hireo is dedicated to transforming education through innovative solutions. As a Digital Marketing Strategist, you will play a pivotal role in advancing our mission to provide impactful learning experiences that equip students for academic success.
About the RoleIn the rapidly evolving field of EdTech, an exciting opportunity has emerged for a Performance-Based Marketing Manager. This role involves developing and implementing comprehensive performance-driven marketing strategies to enhance customer acquisition and engagement.
Key Responsibilities- Develop and implement data-driven marketing strategies to generate leads and conversions.
- Conduct thorough market research to identify target audiences, competitor strategies, and emerging trends in the EdTech domain.
- Oversee multichannel campaigns encompassing digital advertising, social media, SEO/SEM, and email marketing.
- Monitor campaign performance and optimize tactics based on analytic insights to ensure exceptional ROI.
- Collaborate with content teams to develop compelling marketing materials and maintain brand consistency across platforms.
- Regularly report on campaign metrics to stakeholders, highlighting areas of success and opportunities for improvement.
- Proven experience in performance-based marketing management, ideally within the EdTech industry or related sectors.
- Demonstrated success in devising and executing data-driven marketing strategies with a focus on customer acquisition.
- Strong analytical skills for interpreting marketing data and refining campaign performance.
- Proficiency in digital marketing channels, including social media, SEO/SEM, email campaigns, and content marketing.
- Exceptional communication skills to convey campaign results effectively to various stakeholders.
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