SEO Specialist

2 weeks ago

Peterborough, Peterborough, United Kingdom Yours Full time

SEO Specialist

Yours Clothing is seeking a skilled SEO Specialist to join our team. As a key member of our digital marketing team, you will be responsible for developing and implementing effective SEO strategies to drive organic traffic and revenue growth.

Key Responsibilities

  • Develop and execute SEO strategies to improve search engine rankings and drive organic traffic
  • Analyze and improve on-site and off-site SEO performance
  • Conduct regular competitor keyword gap analysis and research to identify new opportunities
  • Perform regular keyword research to inform business objectives and seasonality
  • Optimize categories, sub-categories, and campaigns to improve search engine rankings
  • Write engaging blog content to drive organic traffic and align with trade teams
  • Conduct regular technical site audits to monitor crawl errors, page speed, and core web vitals
  • Collaborate with the dev team to resolve site errors and ensure best practice is followed
  • Maintain and update Google Search Console errors and schema mark-up
  • Ensure XML sitemap audits and optimisations are up-to-date
  • Manage the Robots.txt file across all sites
  • Work with the wider marketing team on link building projects to secure high-quality backlinks
  • Stay up-to-date with search industry news, insights, and Google algorithm updates

Requirements

  • Excellent written and verbal communication skills
  • Good Excel skills
  • Excellent problem-solving and analytical skills
  • Self-motivated and proactive approach to tasks
  • Proven ability to work well within a team and use own initiative
  • Excellent organisational skills
  • High attention to detail
  • Enthusiasm to succeed
  • Proven SEO experience required – either in-house or agency side
  • Knowledge of SEO best practice to ensure search rankings
  • Ability to confidently report on key performance metrics to managers
  • Ability to self-manage and keep track of multiple projects
  • Confident using Google Analytics, Google Search Console, Screaming Frog, SEMrush, and other SEO tools
  • Strong understanding of HTML, CSS, and JavaScript and how they affect SEO
  • Experience copywriting
  • Experience with eCommerce sites
  • PPC knowledge desirable
  • Retail or Fashion experience desirable

About Yours Clothing

Yours Clothing is a retailer that provides the best value on the UK high street and internet for curvy customers. Along with our big and tall menswear brand, BadRhino, our Long Tall Sally brand, and our most recent addition, PixieGirl Petites, the business is growing at pace to cater for non-standard sizes on the high street and online.

Our continued success comes from our entrepreneurial thinking and listening to our customers to deliver fashion products at the right price. Our environment is fast-paced, ever-evolving, and full of excitement. Yours Clothing continues to expand and become the number one plus-size fashion retailer in the UK while continuing to develop our brands into new and exciting niche markets both in the UK and further afield.

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