Marketing Director

2 weeks ago

Peterborough, Peterborough, United Kingdom Veolia Full time

About Veolia

Veolia is a leading company in water and energy management. We strive to save water and reduce energy consumption for industrial customers.

Job Description

Marketing Manager – Veolia Water Technologies & Solutions

Veolia Water Technologies & Solutions is seeking a Marketing Manager to oversee and implement inbound marketing strategies to attract, engage, and convert.

Key Responsibilities

  • Develop and execute comprehensive inbound marketing strategies
  • Research the market sector to understand customer needs
  • Work closely with sales to fully understand their objectives for the sector
  • Work closely with the Domain Leader to develop a marketing strategy for the next period of expansion
  • Content Creation and Optimization:
    • Collaborate with internal marketing specialists and external agencies
    • Manage the content for the assigned sector
    • Ensure consistency in brand messaging and positioning
    • Work with the digital team, conduct keyword research, implement on-page SEO tactics, improve search engine rankings and organic traffic
  • Develop lead generation campaigns
  • Create and manage email marketing campaigns
  • Work with the PR & Social Team to manage the company's social media presence
  • Use social media channels for lead generation and brand awareness
  • Utilise marketing automation tools to streamline processes
  • Work closely with the wider Europe Inbound Marketing team, PR & social team, digital team, and others to ensure seamless execution and accuracy of marketing initiatives
  • Stay abreast of the latest trends, best practices, and technologies in inbound marketing and digital marketing
  • Measure marketing campaigns performance
  • Work with the Europe marketing team, benchmark campaign performance against other sector campaigns and share best practice
  • Outbound Activities: Promotion of Valuable Content ie such as product books, webinars, or whitepapers
  • Event Marketing: Participate in industry events, conferences, or webinars
  • Drive sector strategy and seamless European rollout
  • Ensure that local marketing activities are implemented and managed
  • Support in the ongoing development of mini-websites
  • Plan, allocate, and control financial resources
  • Google Analytics, Salesforce, automation dashboards or other marketing analytics platforms
  • Travel as required

Requirements

  • Relevant marketing / business experience OR Bachelor's degree in marketing, business administration, or a related field
  • Strong analytical skills with the ability to interpret data, track KPIs, and make data-driven decisions
  • A deep understanding of inbound marketing methodologies, including content marketing, SEO, social media, email marketing, lead generation, and lead nurturing
  • Experience with marketing automation tools and CRM systems is also essential
  • Familiarity with marketing automation platforms (, HubSpot, Marketo, Pardot), CRM systems etc
  • Ability to devise innovative marketing strategies that resonate with the target audience
  • Strong project management skills to oversee multiple marketing initiatives
  • Excellent written and verbal communication skills
  • Relevant work experience as an Inbound Marketer, showcasing a proven track record
  • Previous experience in the Water Industry is not essential, although would be favoured

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