Marketing Director
4 weeks ago
About Veolia
Veolia is a leading company in water and energy management. We strive to save water and reduce energy consumption for industrial customers.
Job Description
Marketing Manager – Veolia Water Technologies & Solutions
Veolia Water Technologies & Solutions is seeking a Marketing Manager to oversee and implement inbound marketing strategies to attract, engage, and convert.
Key Responsibilities
- Develop and execute comprehensive inbound marketing strategies
- Research the market sector to understand customer needs
- Work closely with sales to fully understand their objectives for the sector
- Work closely with the Domain Leader to develop a marketing strategy for the next period of expansion
- Content Creation and Optimization:
- Collaborate with internal marketing specialists and external agencies
- Manage the content for the assigned sector
- Ensure consistency in brand messaging and positioning
- Work with the digital team, conduct keyword research, implement on-page SEO tactics, improve search engine rankings and organic traffic
- Develop lead generation campaigns
- Create and manage email marketing campaigns
- Work with the PR & Social Team to manage the company's social media presence
- Use social media channels for lead generation and brand awareness
- Utilise marketing automation tools to streamline processes
- Work closely with the wider Europe Inbound Marketing team, PR & social team, digital team, and others to ensure seamless execution and accuracy of marketing initiatives
- Stay abreast of the latest trends, best practices, and technologies in inbound marketing and digital marketing
- Measure marketing campaigns performance
- Work with the Europe marketing team, benchmark campaign performance against other sector campaigns and share best practice
- Outbound Activities: Promotion of Valuable Content ie such as product books, webinars, or whitepapers
- Event Marketing: Participate in industry events, conferences, or webinars
- Drive sector strategy and seamless European rollout
- Ensure that local marketing activities are implemented and managed
- Support in the ongoing development of mini-websites
- Plan, allocate, and control financial resources
- Google Analytics, Salesforce, automation dashboards or other marketing analytics platforms
- Travel as required
Requirements
- Relevant marketing / business experience OR Bachelor's degree in marketing, business administration, or a related field
- Strong analytical skills with the ability to interpret data, track KPIs, and make data-driven decisions
- A deep understanding of inbound marketing methodologies, including content marketing, SEO, social media, email marketing, lead generation, and lead nurturing
- Experience with marketing automation tools and CRM systems is also essential
- Familiarity with marketing automation platforms (, HubSpot, Marketo, Pardot), CRM systems etc
- Ability to devise innovative marketing strategies that resonate with the target audience
- Strong project management skills to oversee multiple marketing initiatives
- Excellent written and verbal communication skills
- Relevant work experience as an Inbound Marketer, showcasing a proven track record
- Previous experience in the Water Industry is not essential, although would be favoured
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