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Global Account Director

2 months ago

London Area, United Kingdom CROSSMEDIA USA Full time
About the Company

Crossmedia USA is a global media independent agency that is committed to doing business the right way. We are guided by the principles of TRUST, REASON, and the pursuit of HAPPINESS. Our agency was founded in New York in 2000 and is one of the largest minority-owned full-service media planning and buying agencies in the nation. We have a network of partners in the UK and Germany, and we are a team of over 500 Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on creating innovative connections between brands and people regardless of channel or budget. We do it in an honest way, ensuring media transparency in our business model and objectivity in decision-making. We earn our clients' TRUST by being a values-based organization. We apply REASON and logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We are committed to each colleague's professional and personal wellbeing and growth. It's why we have countless initiatives, clubs, and cultural events dedicated to our people and why we've been the top-ranked media agency on Ad Age's Best Places to Work for the past five years in a row.

Our client roster includes Zalando, Airbus, Etihad, S&P, Invesco, PWC, Newell Brands, US Bank, American Cancer Society, Planet Fitness, Illva Saronno, Teremana, Lightbox, and more.

About the Role

We're hiring a Global Account Director to champion integration, newness, and strategic excellence in a Global role that will help design and draft communication goals and strategic approach.

The Global Account Director works with the Executive/Business Director in managing the team's work while ensuring that the client objectives and strategic needs are met. They will also manage an Account Manager and Account Executive.

We are looking for people with a point of view, a proactive outlook, and a genuine interest in the industry and clients. It's a great opportunity for those who love advertising and media planning and want to spend time with like-minded professionals.

About You:
  • 6+ years of agency experience, International experience is an advantage
  • You can explain complex media theories and technology simply to clients, partners, and internal teams
  • You have proven experience developing and implementing media strategies against specified client objectives, using specialist resources as required
  • You take away the smoke and mirrors and are a teacher and mentor to your team
  • You enjoy building relationships with your team, clients, local partner agencies, new business prospects, and local partner agencies
  • You demonstrate strong leadership ability and are approachable, in turn gaining the respect of the team
  • You've got a bit of an entrepreneurial streak and you are excited to be part of an agency where you can bring your ideas, opinions, and new opportunities to the table
  • A passion about consumer behavior, digital media, technology, and data
  • You are a passionate, resourceful, curious problem-solver
  • You are a superstar who's looking for a place to learn, push, and build something special and you want to do it in a casual and collaborative environment
  • You are autonomous but know when and how to involve senior management effectively
Key Responsibilities:
  • Own client relationship and day-to-day projects on a portfolio of clients. Ensure that the team is delivering an exceptional level of client service across all touch points.
  • Generate chemistry with clients and become a valued and trusted business partner. Strengthen clients' relationships across all levels.
  • Understand clients' and their competitors' business needs, and be essential to solving their business problems through strategic and thoughtful input.
Media Strategy and Planning:
  • Overall responsibility for the media strategy and the quality of its execution.
  • Responsible for shaping media plans: deciding the investment levels and roles of each channel.
  • Understand short-, mid-, and long-term opportunities and barriers to guide clients.
  • Have the ability to identify areas for improvement and implement the strategy to deliver.
Campaign Management:
  • Take full ownership and quality control of the output of the teams' work.
  • Guide and train more junior members of the team on campaign execution, digital excellence, implementation, and reporting.
  • Manage financial accuracy and ensure campaign trackers are up to date.
Local Teams Coordination:
  • Coordinate global requests and ensure consistency in quality of work produced by local teams.
  • Bring value and support local teams with any issues they might have.
  • Build a strong community and drive best practices across the teams.
Essential Skills/Attitudes:
  • Broad media planning experience and strong knowledge of offline/online media channels
  • A mix of local and international media experience is preferable and have a good degree of familiarity with local market nuances and cultures.
  • Excellent communication and presentation skills
  • Strong attention to detail and numerical ability
  • Ability to identify new opportunities and workstreams for our clients
  • Logical, analytical thinker able to write strong rationales to back up proposals
  • Energetic, determined, and proactive
  • Be able to handle a variety of tasks at any time
  • Fluent German language is an advantage
Commitment to Diversity, Equity & Inclusion:

Crossmedia USA is a minority-owned company that is committed to an inclusive environment. We have a strong commitment to diversity, equity, and inclusion, and we have a permanent, year-round initiative called XMEquity365 that fosters acknowledgment and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving, and Representation.

Crossmedia Benefits:

Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional wellbeing of our people.

  • Work from anywhere flexibility including hybrid/remote office options to empower you to work your way
  • Holiday (28 days and up to 30 with increased service)
  • Paid sabbatical at significant milestone anniversaries
  • Summer Fridays (2) and Charity Days (2)
  • Private Healthcare & Dental
  • Pension plan
  • Parental leave policy
  • Life milestone recognition & support
  • The Pursuit of Happiness Fund is devoted to helping Crossmedians find their happy (be it through travel, enrichment class, fitness membership, or professional development)
  • Cell phone/tech reimbursement
  • Health Wellness reimbursement
  • Personal Development Fund
  • And burgers – lots and lots of burgers