Marketing Executive

2 months ago

London, Greater London, United Kingdom DEC Full time

Job Summary

The DEC is seeking a highly skilled Direct Marketing Manager, Retention to join our team. This is a newly developed role responsible for shaping and delivering new and existing supporter journeys for DEC individual, community, and legacy donors.

Key Responsibilities

  • Contribute to and develop DEC direct marketing strategies, including the refreshing, implementation, and analysis of the DEC's segmentation, to maximise future income and continually improve the retention of individual supporters for future emergency appeals.
  • Lead on the production of retention and reporting back materials for individual and community supporters.
  • Develop and oversee the materials and supporter positioning for a light touch and mainly reactive legacy marketing programme for the DEC.

Strategy and Planning

  • Develop and implement the direct marketing retention strategy, ensuring that past learnings are built upon, and new ideas are tested.
  • Ensure timely and relevant communications to all direct marketing, community, and legacy audiences on the impact of their donations.
  • Develop the DEC's donor journeys for individuals and community supporters, monitoring the development of segments and the engagement of repeat donors.
  • Provide analysis during and following an appeal of performance to measure and report performance against key indicators and develop recommendations for improving impact in the next appeal.
  • Support the stewardship of community fundraisers and groups in conjunction with the Supporter Services team.

Networking and Building Relationships

  • Develop excellent working relationships with the DEC's suppliers including creative agencies, media agencies, SMS and email suppliers, and the print/mailing house.
  • Work with permanent and temporary staff at the DEC during appeals to maximise the success of the appeal.

About the DEC

The DEC is an equal opportunities employer and provides opportunities to learn and grow in an inclusive, supportive, and productive environment. We encourage applications from anyone who can meet the criteria, regardless of gender, race, age, disability, sexuality, or religion. The DEC is committed to the safeguarding and protection of children and vulnerable adults and participates in the Inter Agency Misconduct Disclosure Scheme.

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