SEO Lead

7 days ago

Edinburgh, Edinburgh, United Kingdom abrdn Full time

About the Role

We are seeking a highly skilled SEO Lead to enhance our digital marketing efforts and optimise our online presence to improve search engine rankings and drive organic traffic for our Corporate and Business line audiences.

This role will support the success of content which is a fundamental element of our brand presence and client experience. As a core part of our performance marketing strategy working within the UX and CRO Team and business stakeholder you will support the SEO & Content strategy for abrdn.

Key Responsibilities:

  • Collaborate with content creators to optimise content for SEO, including training, keyword integration, content quality, and user experience.
  • Work with our technical SEO partner including technical SEO audits to implement site improvements to enhance performance, indexing, and crawlability.
  • Develop and run the backlog for On-Page and Off-Page performance which implements SEO best practices to enhance website content, meta tags, and backlink profiles.
  • Collaborate with the marketing team to develop comprehensive content strategies that align with business objectives and target audience interests.
  • Conduct keyword research to identify high-value, relevant keywords and topics with the potential to drive organic traffic.
  • Create compelling, well-researched content optimised for search engines, including website copy, blog posts, emails, articles, and social media content.
  • Optimise on-page elements such as meta titles, meta descriptions, headers, and URLs to improve search visibility and click-through rates.
  • Stay up-to-date with industry trends and algorithm updates to ensure content strategies remain effective and compliant with best practices.
  • Collaborate with designers, developers, and other stakeholders to ensure content is aligned with brand guidelines and user experience goals.
  • Continuously evaluate and iterate on content strategies based on performance data and feedback.
  • Implement on-page and off-page SEO techniques to drive organic traffic.

About the Candidate Requirements

  • Experience of digital copywriting and SEO in financial services with a key focus on asset management and knowledge or experience of a global web estate.
  • Familiarity with UX writing principles and its impact on user engagement.
  • Experience using UX tools like Figma.
  • Proven experience as a content designer and digital copywriting with a focus on SEO.
  • Extensive knowledge of both on and off-page optimisation.
  • Experience in providing content for conversion rate optimisation and personalisation.
  • Proven track record developing and reporting on key SEO metrics, such as organic traffic, rankings, and conversions.
  • Proficiency with SEO tools like SEMrush, Google Analytics, Search Console.
  • Demonstration of collaborate stakeholder management which has led to implementing results-driven SEO & content strategies.
  • Knowledge and or experience of working with CMS systems preferably Sitecore.
  • Excellent presentation, organisational and project management skills.
  • Experience working in a global matrix environment and driving a culture of agility and innovation.
  • Strong understanding of search engine algorithms and SEO best practices.
  • Exceptional writing and editing skills with a keen eye for detail.
  • Ability to work collaboratively in a fast-paced environment.

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