Lead SEO Content Strategist

4 weeks ago

Edinburgh, United Kingdom Kin + Carta Full time

**About Kin + Carta**:
Want to help build a world that works better for everyone? Kin + Carta is a global digital transformation consultancy that makes a difference to the billions who now work, play, shop, communicate and share online.

Join a global team of curious and diverse minds in connecting people, data and technology to produce amazing experiences for some of the world’s most influential companies. Become a maker, builder or creator as we explore the possibilities of sustainable digital technology, helping clients to rapidly innovate, modernise their systems, enable their teams, and optimise for continued growth.

We focus on tech but we’re a proudly inclusive business with trust and human connection at its heart. People, the planet, and profit matter equally to us which is why we’re a certified B Corporation in the United States and Europe.

**The role in a nutshell**:
At Kin + Carta we believe acting strategically with content is not just about the content. It’s about aligning people, processes, data and technology. To help achieve our ambitions we’re looking for an ambitious, versatile self-starter who is equally comfortable consulting with clients as they are in researching, planning and delivering a long-term vision for a brand’s content - shaping the narrative to create a content experience that resonates with a target audience. And in turn improving the performance metrics of our clients digital products and services.

Excellent stakeholder communications including influencing skills, the ability to provide consultancy advice in both your personal and written style is a key requirement for this role.

**What you can expect**:
As part of the team you'll be working on products, platforms and services for some of the world’s most influential companies. UX Researchers through to Copywriters work in dedicated teams, anyone who has worked at a startup, product company or within GDS will feel right at home. We are involved from planning through to execution, being an advocate for the user at every step of the way. You'll help the team to make informed decisions, placing the needs of the user and the organisation at the centre of every piece of work.
- You will be working closely with stakeholders and peers to develop clear content strategies
- Advising stakeholders and peers on content optimisation
- You’ll be responsible for ensuring that content is always tuned to the needs of the user, the task the user is trying to complete and the mind-set the user is in while completing a task
- An ability to create and facilitate workshops with clients to identify/develop content and SEO requirements
- Working with the data team, establish an understanding of the commercial value of content in terms of its ability to influence organic traffic and sales conversion and use to drive prioritisation of objectives
- Developing content inventories, gap analyses, and content mapping documentation
- Responsible for undertaking keyword research, competitor analysis and technical audits of our client platforms
- Prioritise SEO and content optimisation activity and align to business goals
- Able to communicate complex SEO requirements to stakeholders that makes it possible for all to understand and have confidence in the programme of work
- Mapping and delivering editorial content planning including topic modelling, messaging frameworks and tone of voice
- You will oversee briefing and quality of multichannel and multimedia deliverables, including web pages, articles, social media posts and filmed content
- Process a working knowledge of taxonomies and metadata frameworks for grouping and tagging content is ideal, but not essential
- Work with peers to ensure content is modularised where possible so that it can be automatically be reused (mixed and matched) to meet customer needs
- Develop and implement a content effectiveness measurement framework that establishes KPIs for content, tracks content value
- Work with UX design teams to prioritise content optimisation, ensuring the value of such testing is understood and that the results drive decision making

**The type of person we’d like to meet**:
As a Lead SEO Content Strategist at Kin + Carta you must feel at home in the demanding and busy agency environment and feel excited by the opportunities this provides.
- Demonstrable experience within an SEO and Content Strategy environment
- Skilled in strategically planning relevant, compelling content
- Have a strong background in content optimisation programmes
- Possess an understanding of CMS including headless platforms
- Able to oversee content/SEO requirements and create deliverables throughout the project lifecycle
- Experience of analytics to track performance of digital platforms/content
- Understanding of user experience and content optimisation
- Be informed about current search engine algorithm updates and be able to adjust strategies to maintain or improve rankings
- Have a solid understandin

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