SEO Lead
4 weeks ago
About abrdn
At abrdn, our purpose is to empower our clients to make better investment decisions. We achieve this by delivering future-fit investment opportunities that meet their needs. Our technology and insights enable us to provide expert advice, while our powerful partnerships enhance our offerings.
We are seeking a talented SEO Lead to join our Digital Marketing Team. This is a permanent role that can be based in Edinburgh or London.
About the Role
This position will play a crucial role in enhancing our digital marketing efforts by optimizing our online presence to improve search engine rankings and drive organic traffic for our Corporate and Business line audiences. You will collaborate with content creators to optimize content for SEO, including training, keyword integration, content quality, and user experience. You will also work with our technical SEO partner to implement site improvements to enhance performance, indexing, and crawlability.
Key Responsibilities:
- Content Optimization - Collaborate with content creators to optimize content for SEO, including training, keyword integration, content quality, and user experience.
- Technical SEO - Work with our technical SEO partner to implement site improvements to enhance performance, indexing, and crawlability.
- SEO Optimisation Backlog - Develop and run the backlog for On-Page and Off-Page performance, implementing SEO best practices to enhance website content, meta tags, and backlink profiles.
- Content Strategy - Collaborate with the marketing team to develop comprehensive content strategies that align with business objectives and target audience interests.
- Keyword Research - Conduct keyword research to identify high-value, relevant keywords and topics that can drive organic traffic.
- Content Creation - Create compelling, well-researched content optimized for search engines, including website copy, blog posts, emails, articles, and social media content.
- On-Page Optimization - Optimize on-page elements such as meta titles, meta descriptions, headers, and URLs to improve search visibility and click-through rates.
- Stay Up-to-Date - Stay up-to-date with industry trends and algorithm updates to ensure content strategies remain effective and compliant with best practices.
- Collaboration - Collaborate with designers, developers, and other stakeholders to ensure content is aligned with brand guidelines and user experience goals.
- Performance Evaluation - Continuously evaluate and iterate on content strategies based on performance data and feedback.
- SEO Techniques - Implement on-page and off-page SEO techniques to drive organic traffic.
About the Candidate Requirements
- Experience - Experience of digital copywriting and SEO in financial services with a focus on asset management.
- UX Writing - Familiarity with UX writing principles and its impact on user engagement.
- UX Tools - Experience using UX tools like Figma.
- Content Design - Proven experience as a content designer and digital copywriter with a focus on SEO.
- SEO Knowledge - Extensive knowledge of both on and off-page optimization.
- Conversion Rate Optimization - Experience in providing content for conversion rate optimization and personalization.
- SEO Metrics - Proven track record developing and reporting on key SEO metrics, such as organic traffic, rankings, and conversions.
- SEO Tools - Proficiency with SEO tools like SEMrush, Google Analytics, and Search Console.
- Culture - Demonstration of collaborative stakeholder management that has led to implementing results-driven SEO and content strategies.
- CMS Systems - Knowledge and experience of working with CMS systems, preferably Sitecore.
- Soft Skills - Excellent presentation, organizational, and project management skills.
- Global Matrix Environment - Experience working in a global matrix environment and driving a culture of agility and innovation.
- Search Engine Algorithms - Strong understanding of search engine algorithms and SEO best practices.
- Writing and Editing - Exceptional writing and editing skills with a keen eye for detail.
- Collaboration - Ability to work collaboratively in a fast-paced environment.
We are proud to announce that we have officially become a Disability Confident Committed – Level One employer. We encourage applications from candidates with disabilities and will support them throughout the application process.
Benefits
We offer a range of benefits, including 40 days annual leave, a 16% employer pension contribution, a discretionary performance-based bonus, private healthcare, and flexible benefits, including gym discounts, season ticket loans, and access to an employee discount site.
-
SEO Lead
4 weeks ago
Edinburgh, Edinburgh, United Kingdom abrdn Full timeAbout the RoleWe are seeking a highly skilled SEO Lead to enhance our digital marketing efforts and optimise our online presence to improve search engine rankings and drive organic traffic for our Corporate and Business line audiences.This role will support the success of content which is a fundamental element of our brand presence and client experience. As...
-
SEO Specialist
3 weeks ago
Edinburgh, Edinburgh, United Kingdom The Richmond Fellowship Scotland Full timeTo achieve high rankings in search engines, we're looking for a skilled SEO specialist to lead our content creation and outreach efforts. Responsibilities include developing and implementing keyword research strategies, creating high-quality content that resonates with our audience, and building relationships with key influencers and industry leaders.As a...
-
Marketing and IT Project Lead
2 days ago
Edinburgh, Edinburgh, United Kingdom Core-Asset Consulting Ltd Full timeCore-Asset Consulting Ltd is seeking a Marketing and IT Project Lead to join their team. The successful candidate will be responsible for leading the management of the firm's website and digital marketing strategy, as well as developing and implementing digital marketing campaigns to support business objectives.ResponsibilitiesDevelop CMS templates and...
-
Chief Digital Growth Strategist
6 days ago
Edinburgh, Edinburgh, United Kingdom myGwork Full timeDrive Organic Search Growth with myGworkWe're looking for a seasoned Chief Digital Growth Strategist to spearhead our EMEA SEO efforts, fostering sustainable growth across the region. Key responsibilities include developing and executing an impactful SEO strategy, collaborating with our dedicated SEO team, and contributing significantly to global...
-
Digital Marketing Specialist
1 month ago
Edinburgh, Edinburgh, United Kingdom VoucherCart Limited Full timeVoucherCart Limited is seeking a skilled Digital Marketing Specialist to drive website traffic growth, increase demo bookings, and new account registrations. The ideal candidate will have 2-5 years of experience in marketing with a proven track record in B2B Marketing.Key Responsibilities:Content Marketing:Develop and execute a comprehensive content...
-
Digital Marketing Strategist
2 days ago
Edinburgh, Edinburgh, United Kingdom BNY Mellon Full timeJob SummaryThis role is responsible for overseeing the re-development of our existing website, ensuring it aligns with our updated branding and meets current marketing standards. The successful candidate will lead the website build from the ground up, using analytics to inform and enhance its effectiveness.About the RoleEstimated Salary: $80,000 - $110,000...
-
Content Strategist
3 days ago
Edinburgh, Edinburgh, United Kingdom Alexander Steele Recruitment Full timeCompany Overview:Alexander Steele Recruitment is a leading agency that partners with innovative brands to find talented professionals. Our goal is to connect exceptional individuals with exciting opportunities.Salary:$60,000 - $80,000 per annumJob Description:We are seeking an experienced Creative Content Specialist to join our team. As a key member of our...
-
Digital Marketing Strategist
4 weeks ago
Edinburgh, Edinburgh, United Kingdom Attacat Full timeRole OverviewAttacat is seeking an experienced Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for driving clients' inbound marketing efforts while nurturing and coaching clients and less experienced team members to adopt the inbound approach.Key ResponsibilitiesDevelop and execute...
-
Web Development and Marketing Specialist
3 days ago
Edinburgh, Edinburgh, United Kingdom Core-Asset Consulting Ltd Full timeWe are seeking a Web Development and Marketing Specialist to join our team at Core-Asset Consulting Ltd. The successful candidate will be responsible for leading the management of our website and digital marketing strategy, as well as collaborating with designers, developers, and content creators to ensure the website meets user experience and functionality...
-
Marketing Technology Manager
2 days ago
Edinburgh, Edinburgh, United Kingdom BNY Mellon Full timeJob DescriptionThis role is responsible for leading the management of the firm's website and digital marketing strategy. The successful candidate will oversee the re-development of our existing website, ensuring it aligns with our updated branding and meets current marketing standards.About the RoleEstimated Salary: $80,000 - $110,000 per yearThe ideal...
-
Website and Digital Marketing Leader
2 days ago
Edinburgh, Edinburgh, United Kingdom BNY Mellon Full timeRole PurposeThis new role merges technical skills with marketing expertise, positioning the successful candidate to lead the management of the firm's website and digital marketing strategy. Initially, the role will focus on overseeing the re-development of our existing website, ensuring it aligns with our updated branding and brings the website up to date...
-
Marketing Campaign Coordinator
4 weeks ago
Edinburgh, Edinburgh, United Kingdom Trip Full timeAbout Us Founded in 1999, Trip is a leading online travel brand with a presence in 30 countries across Asia, Europe, the Americas, and Oceania. Our company has four Customer Service Centres in China, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.We have more than 30,000 employees who strive to expand our global...
-
Digital Marketing Expertise Developer
12 hours ago
Edinburgh, Edinburgh, United Kingdom Oeson Learning™ Full timeOeson Learning is a leading IT corporation globally recognized for its expertise in providing top-notch IT and Ed-tech services. Specializing in digital marketing, data science, data analytics, business analytics, cyber security, UI-UX design, web development, and app development, our team is dedicated to innovation, excellence, and empowering talents...
-
Digital Marketing Manager
2 days ago
Edinburgh, Edinburgh, United Kingdom Core-Asset Consulting Ltd Full timeJob Title: Digital Marketing ManagerAbout the RoleWe are seeking a highly skilled Digital Marketing Manager to lead the management of our website and digital marketing strategy. This is an exciting opportunity for a motivated individual with experience in digital marketing, web development, and project management.Key ResponsibilitiesLead the selection...
-
Content Creator
2 days ago
Edinburgh, Edinburgh, United Kingdom Travel Connect Full timeJob Summary:We are seeking a highly skilled Content Creator to join our team at Travel Connect, a leading tourism company specializing in creating unforgettable travel experiences for visitors to Northern Europe and the Alps.About the Role:The successful candidate will be responsible for writing engaging and on-brand content for various channels, including...
-
Marketing Operations Specialist
1 month ago
Edinburgh, Edinburgh, United Kingdom Rettie and Co. Full timeAbout the RoleWe are seeking a highly skilled Marketing Executive to join our team at Rettie and Co. The successful candidate will be responsible for executing planned marketing activity across our varied marketing channels, including digital advertising, social media, SEO, and PR.Key responsibilities include planning and executing activity across multiple...
-
Senior Content Writer
7 days ago
Edinburgh, Edinburgh, United Kingdom Travel Connect Full timeTravel Connect - Senior Content Writer OpportunityWe are a leading tourism company, Travel Connect, seeking an experienced Digital Content Specialist to join our growing team.The successful candidate will have the opportunity to create engaging and on-brand content for various channels, including websites, social media, email marketing, and print...
-
Edinburgh, Edinburgh, United Kingdom abrdn Full timeAbout the RoleAs a Senior Digital Marketing Consultant at abrdn, you will be responsible for driving lead generation and engaging financial advisers in the UK through digital marketing strategies. This role involves supporting key projects and managing digital channels, including Paid Social, Paid Search, Programmatic, Organic Social Media, and SEO.You will...
-
Digital Marketing Specialist
4 weeks ago
Edinburgh, Edinburgh, United Kingdom Oeson Learning™ Full timeAbout Oeson Learning™:We are a leading IT corporation globally recognized for our expertise in providing top-notch IT and Ed-tech services. Our specialization includes digital marketing, data science, data analytics, business analytics, cyber security, UI-UX design, web development, and app development. We are dedicated to innovation, excellence, and...
-
Content Marketing Specialist
1 month ago
Edinburgh, Edinburgh, United Kingdom oilandgas Full timeAt Acrolinx, we're shaping the future of content governance. Our AI-powered software helps organizations like yours capture and digitize their style guides, ensuring consistency and quality across all content.We're seeking a Demand Generation Marketer in EMEA to drive new sales opportunities for our European market. Key responsibilities include:Developing...