Senior SEO Manager

2 months ago


Edinburgh, Scotland, United Kingdom myGwork Full time

This job is with Skyscanner, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

What are we looking for?

We're looking for a Senior SEO Manager to join our SEO team, with a focus on driving growth in the EMEA region. This is an amazing opportunity for someone with a passion for SEO interested in leading our evolving regional strategy to attract and engage with millions of travellers each month.

Working closely with the wider SEO team and multiple teams across the business, you'll be responsible for devising, executing, and optimising our EMEA SEO strategy with the opportunity to contribute to the other regions by sharing best practices and learnings to maximise growth globally.

What will you be responsible for delivering?

  • Accelerate organic search growth across our EMEA portfolio of markets (mainly the UK, Spain, Italy, Germany, France and the Netherlands).
  • Analyse data to identify areas of growth and optimisation based on key trends and market opportunities.
  • Work with SEO analysts to develop and own reporting on SEO tactics and campaigns.
  • Inform content and off-page strategy based on SEO research, performance, trends, and insights.
  • Work with other SEO team members to perform keyword research and reporting.
  • Manage our EMEA SEO agency and the experimentation backlog for the region.
  • Be a subject matter expert for the company on the latest SEO developments and trends.
  • Manage and develop a small team, providing leadership, coaching and development opportunities. Lead by example to help shape the culture & nurture Psychological Safety within the SEO team.

What skills are we looking for?

  • SEO Marketing: Extensive hands-on experience managing & delivering SEO tactics, particularly end-to-end SEO experimentation and off-page SEO.
  • Analytical Mindset: Proven track record of analysing data across multiple sources to extract actionable insights and ideas.
  • Marketing Tools: Extensive experience & proficiency with SEO tools such as Google Search Console, Ahrefs, SEMRush, KwFinder and SEOClarity (or similar equivalents).
  • Business Tools: Proficient in Microsoft Office & Atlassian (Miro, Confluence, Slack, JIRA). Experience in Tableau is ideal but not essential.
  • Stakeholder Management: Strong stakeholder management skills, with experience working across multiple teams in an Agile environment.
  • Team Development and Line Management: Previous line management experience, with a track record of leading small teams and developing talent.
  • Project Management: Strong organisational & project management skills, including the ability to create and manage roadmaps & backlogs, is essential.
  • Communication: Strong written & verbal communication, with the ability to work collaboratively in a cross-functional, diverse & geographically spread team environment.
  • Languages: Fluent in English, and a bonus if you are fluent with one of these languages: Spanish, Italian, French, German or Dutch.

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