Head of Inbound Marketing
6 months ago
Attacat are looking
for an experienced Inbound Marketing Manager with extensive experience of managing inbound campaigns (ideally with HubSpot).
Responsibilities
You will be responsible for driving clients’ inbound marketing whilst also nurturing and coaching clients and less experienced Attacat team members to become increasingly aligned with the inbound approach which can be summed up as follows:
Attracting the right people (customers) with valuable content, conversations and experiences which positions businesses as trusted advisors with whom they want to engage.
Presenting insights and solutions which align with their business pain points and goals making them much more likely to engage and enquire/buy, while delighting in providing help and support to the end customer so that find it easy to be successful with their enquiry/purchase.
Strategy and delivery
Content Management - You will be familiar with how to complete a gap analysis which will allows you to create and publish content and develop experiences which are able to provide value to the client. (These could be how to guides, tools, information about products, customer solutions to problems) You will be grounded in good old fashioned SEO strategy (onsite and offsite) and will be comfortable ensuring that your content strategies and recommendations are in line SEO best practice. You’ll continually track, monitor and optimise on and off page SEO opportunities Create, run and optimise marketing automation and lead nurturing processes through email, content, and social channels. You will be familiar with conversational strategies which assist, support and request feedback from customers. You will understand the customer journey and have tactics you regularly employ at various stages from awareness > advocacy. You will be familiar with Hubspot, (failing that have some exposure to similar tools) and be very comfortable with structuring retainers around the use of them and making most of the functionality they provide You will understand and be able to interrogate data in order to provide insight and clarity to the client
Client and team communications
Collaborate with other Internal specialist teams where necessary for example when you need to incorporate specific PPC and Social tactics. You’ll understand the importance of putting in place client strategies which build long term relationships instead of transactional interactions. You will understand how to work with sales teams in order to measure the effectiveness of inbound marketing activity and how this in turn means more customers.
Training and development
Keep pace with SEO, search and trends and developments. Ensuring all inbound marketing processes are developed in line with the SoP and documented within HS.
Growth
Ensuring all accounts have growth metrics that are updated, tracked, and reported on regularly. Regular identification of cross-selling and upselling services.
Requirements
You will have experience of managing a wide range of marketing campaigns and will have a hands-on approach both in terms of on-site and off-site factors. Results-driven, self-starter with a strong sense of ownership and willingness to go the extra mile to get things done. Experience using Google Analytics, data studio, Hubspot, and various technical SEO tools. Track record of proving ROI through marketing activities. You must be very comfortable with the commercial aspect of marketing.
Why work for Attacat
Attacat is a digital marketing and transformation agency based in Edinburgh. We help companies grow by optimising their customer experience using HubSpot and Google. We seek to do it in a way that adds to the lives of all involved, from customers to teams, partners and of course business owners.
We are committed to our Edinburgh base, just off Leith Walk. We encourage our team to be in the office three days a week, as we believe in the value of work as an in-person social experience. So we look for people to join us who feel the same, whilst offering the flexibility that everyone needs.
Here are some of the policies that help us achieve that:
Exceptional profit share scheme
33% of profits are shared with the team
Up to 100% support for external training
Constantly reskilling is a must for all Attacats
30 days holiday
Increases to 32 after 2 years and 34 after 4
Enhanced parental leave package
Profit share bonuses and flexibility on return
Office/remote hybrid
Get the best of both work environments
Pension and private medical insurance
As you'd expect
Career break option
After two years
A great team
Who enjoy the journey and put everything into it
-
Head of Digital Marketing Strategy
4 weeks ago
Edinburgh, Edinburgh, United Kingdom Attacat Full timeRole OverviewAttacat is seeking an experienced Inbound Marketing Manager to drive clients' inbound marketing efforts while nurturing and coaching clients and team members to adopt the inbound approach.Key ResponsibilitiesDevelop and execute inbound marketing strategies to attract and engage target audiences.Manage and optimize marketing automation and lead...
-
Copywriter - Ecommerce Marketing Agency
6 months ago
Edinburgh, United Kingdom Hustler Marketing Full time**Mission statement**: The primary mission of our Copywriter is to maintain the high copy standards of our company by playing an active role in the copy creation and editing process across our range of clients and for our internal marketing material. **About Us**: HM is made up of 100+ people from around the world. We work remotely, yet we’re most proud...
-
Head of Marketing Recruitment and Communications
6 months ago
Edinburgh, United Kingdom University of Edinburgh Full time**UE08 £45,585 - 54,395** **College/School/Department: GeoScience** **Contract Type - Open-Ended** **Full Time - 35 Hours Per Week We are looking for an/a Head of Marketing, Recruitment and Communications. This post is advertised as full-time (35 hours per week). We operate agreed flexible hybrid working (on a non-contractual basis) that combines a mix...
-
Digital Marketing Strategist
4 weeks ago
Edinburgh, Edinburgh, United Kingdom Attacat Full timeRole OverviewAttacat is seeking an experienced Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for driving clients' inbound marketing efforts while nurturing and coaching clients and less experienced team members to adopt the inbound approach.Key ResponsibilitiesDevelop and execute...
-
Head of Marketing
5 months ago
Edinburgh, United Kingdom Stellar Omada Full timeStellar Omada is one of Scotland’s fastest-growing IT Services companies, specialising in Programme Delivery, Testing Services, Digital Transformation and Innovation. Headquartered in Edinburgh and established in 2018, the company is experiencing rapid growth. An important focus for the business is its people, currently employing 170 staff, as well as the...
-
Head of Content Marketing
6 months ago
Edinburgh, United Kingdom NatWest Group Full timeOur people work differently depending on their jobs and needs. From hybrid working to flexible hours, we have plenty of options that help our people to thrive. This role is based in the United Kingdom and as such all normal working days must be carried out in the United Kingdom. Join us as our Head of Content Marketing & Distribution - Build capability to...
-
Senior Marketing Director
1 month ago
Edinburgh, Edinburgh, United Kingdom ASVA: Association of Scottish Visitor Attractions Full timeThis is a fixed term, pensionable maternity cover appointment, based at our premises.Job OverviewThe Marketing and Engagement Lead will lead a team of 3 managers and report to the Head of Sales & Marketing, working alongside the Group Sales & Admissions, Membership and CRM teams. The Marketing team is part of the Marketing and Engagement Directorate and is...
-
Head of Philanthropy, Health
1 month ago
Edinburgh, United Kingdom The University of Edinburgh Full timeLine manager: Director of Philanthropy & College Advancement Full time contract: 35 hours per week Open ended: permanent The Opportunity: We are seeking a Head of Philanthropy, Health, who will be responsible for leading philanthropy for the College of Medicine and Veterinary Medicine (CMVM) and health-related projects across the wider University. This...
-
Marketing and Communications Executive
5 months ago
Edinburgh, United Kingdom Edinburgh Chamber of Commerce Full time**Title**:Marketing and Communications Executive **Department**: Marketing & Communications **Reporting to**: Head of Partnership and Engagement **Who we are** Chambers of Commerce are at the heart of local business communities throughout the country. Using our unrivalled expertise and strong cross-sectoral network, Edinburgh Chamber champions our 800+...
-
Chas Head of Marketing and Communications
7 months ago
Edinburgh, United Kingdom NHS Scotland Full timeCHILDREN’S HOSPICES ACROSS SCOTLAND **Location**: Any CHAS Site Ready to use your skills to create magic?? Here at CHAS we are laser focused WITH a shared ambition - that no-one should have to face the death of their child alone. And, we won’t rest until this is achieved - however long that takes. As the Head of Marketing and Communications, this is...
-
Head of Marketing
5 months ago
Edinburgh, United Kingdom Engage Recruitment Full timeAre you a creative marketing leader with a passion for sustainable development? Does the opportunity to work for a business dedicated to environmental best practice appeal? An established but growing waste management company in Edinburgh are looking to appoint a Marketing Manager on a permanent basis. This exciting, varied role will see the new Marketing...
-
Head of Communications and Marketing
1 week ago
Edinburgh, United Kingdom Chest Heart & Stroke Scotland Full timeJob Description Chest Heart & Stroke Scotland (CHSS) is Scotland’s largest health charity working to help people with chest, heart and stroke conditions live life to the full. Nobody in Scotland should have to face their health journey on their own. Experiencing a life-changing event like a heart attack or stroke or being diagnosed with a chest or heart...
-
Head of Communications and Marketing
2 weeks ago
Edinburgh, United Kingdom Chest Heart & Stroke Scotland Full timeChest Heart & Stroke Scotland (CHSS) is Scotland’s largest health charity working to help people with chest, heart and stroke conditions live life to the full. Nobody in Scotland should have to face their health journey on their own. Experiencing a life-changing event like a heart attack or stroke or being diagnosed with a chest or heart condition or Long...
-
Head of Communications and Marketing
2 weeks ago
Edinburgh, United Kingdom Chest Heart & Stroke Scotland Full timeChest Heart & Stroke Scotland (CHSS) is Scotland’s largest health charity working to help people with chest, heart and stroke conditions live life to the full. Nobody in Scotland should have to face their health journey on their own. Experiencing a life-changing event like a heart attack or stroke or being diagnosed with a chest or heart condition or Long...
-
Sales Executive
1 month ago
Edinburgh, Edinburgh, United Kingdom TravelPerk S.L. Full timeAbout the RoleWe're seeking a highly motivated Sales Executive to drive our UK & Ireland market. As an integral team member, you'll report to the Sales Manager and work alongside a passionate team changing how organisations manage their business travel.You'll be responsible for prospecting and managing outbound and inbound leads, presenting demos to...
-
Head of Fundraising and Development
4 weeks ago
Edinburgh, Edinburgh, United Kingdom Society of Antiquaries of Scotland Full timeJob Title: Head of Fundraising and DevelopmentThe Society of Antiquaries of Scotland is seeking a highly skilled and experienced Head of Fundraising and Development to join our team. As a key member of our senior management team, you will be responsible for developing and implementing a comprehensive fundraising strategy to support our mission and vision.Key...
-
Head of Development, Marketing and Admissions
4 weeks ago
Edinburgh, United Kingdom St Columba's School Full timeHead of Development, Marketing and Admissions (Maternity Cover) Start Date: November/December St Columba’s School is situated in the beautiful Renfrewshire countryside just 30 minutes from Glasgow. We are currently seeking a pro-active and energetic individual with excellent interpersonal and organisational skills to lead the Development, Marketing...
-
Head Teacher
2 weeks ago
Edinburgh, United Kingdom City of Edinburgh Council Full timeJob Description Children, Education and Justice Services Head Teacher Nether Currie Primary School Salary: £73, Hours: 35 per week Please see attached Nether Currie Primary School Head Teacher recruitment pack and school website: Please note, for candidates that are invited for Short Leet there will be a virtual assessment centre consisting of...
-
Head Teacher
2 weeks ago
Edinburgh, United Kingdom City of Edinburgh Council Full timeJob Description Children, Education and Justice Services Head Teacher Niddrie Mill Primary School Salary: £81, Hours: 35 per week Please see attached Niddrie Mill Primary School Head Teacher recruitment pack and school website: Please note, for candidates that are invited for Short Leet there will be a virtual assessment centre consisting of...
-
Walter Scott
5 months ago
Edinburgh, United Kingdom The Bank of New York Mellon Corporation Full time**Role Purpose** The purpose of this role is to develop and lead the firm’s overall marketing and communications’ efforts to drive measurable, quality outcomes for clients, prospects, employees and senior management. **Key Responsibilities** - Own the WS brand and ensure there is a clear consistent brand voice and differentiation vs other firms in the...