Digital Marketing Specialist

1 month ago


Edinburgh, Edinburgh, United Kingdom abrdn Asia Limited Full time
Senior Digital Marketing Consultant

abrdn plc is one of the world's largest investment companies, dedicated to helping clients and customers plan, save, and invest for the future. b

Operating within the abrdn Adviser business, the Adviser Marketing team is responsible for multi-channel campaigns and managing all client-facing marketing across the UK. abrdn Adviser provides financial advisers with technology platforms, expertise, and support, creating value for their businesses and clients. Adviser Marketing takes a strategic approach to communicating with advisers and is responsible for positioning the Adviser business effectively in our target market.

We work closely with stakeholders across the Adviser business to deliver programs that strengthen our brand, enhance client experiences, and achieve commercial goals.

About the Role

The Senior Digital Marketing Consultant will focus on digital marketing strategies to drive lead generation and engage financial advisers in the UK. This role will involve supporting key projects and managing digital channels, including Paid Social, Paid Search, Programmatic, Organic Social Media, and SEO. Working with our media agency, the Senior Marketing Consultant will ideate, execute, and optimize digital marketing activities, ensuring a positive return on investment and brand loyalty. They'll work alongside the Senior Digital Marketing Manager to bring new marketing formats, processes, and ideas to the team.

  1. Collaborate with the Senior Digital Marketing Manager on digital marketing projects across paid social, paid search, programmatic, and other channels.
  2. Analyse campaign performance data to provide insights, takeaways, and recommendations for ongoing improvement.
  3. Support customer journey enhancements with the Senior Digital Marketing Manager and UX teams.
  4. Contribute to organic social media strategy, testing new formats, and ensuring compliance in messaging.
  5. Track marketing activity performance, analyzing data and insights to assess effectiveness.
  6. Utilise MarTech platforms, including Hootsuite, Salesforce, and Sitecore, to optimise digital marketing functions.
  7. Ideate and produce engaging static and video assets for social media, paid media, and website use.
    1. Relevant experience in a digital marketing role.
    2. Hands-on experience with Google Ads, Analytics, SA360, DV360, Microsoft Ads, LinkedIn Ads, Facebook Ads, and X Ads.
    3. A creative mindset with experience in video production (agency support available).
    4. Excellent project management abilities—organised, engaging, and deadline-focused.
    5. Interest in new technology and ways to apply it for improved marketing efficiency.
    1. We offer a range of benefits, including 40 days' annual leave, a 16% employer pension contribution, private healthcare, and flexible working options.
    2. This role combines the benefits of face-to-face collaboration and working from home.
    3. Our platform technology and tools help UK wealth managers and financial advisers create more opportunities for their clients and their businesses.


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