Digital Marketing Specialist
1 month ago
About the Opportunity
We are seeking a highly skilled Digital Marketing Specialist to join our Digital Marketing Team at abrdn. As a key member of the team, you will be responsible for enhancing our digital marketing efforts and optimizing our online presence to improve search engine rankings and drive organic traffic for our Corporate and Business line audiences.
Key Responsibilities:
- Collaborate with content creators to optimize content for SEO, including training, keyword integration, content quality, and user experience.
- Work with our technical SEO partner to implement site improvements to enhance performance, indexing, and crawlability.
- Develop and run the backlog for On-Page and Off-Page performance to implement SEO best practices.
- Collaborate with the marketing team to develop comprehensive content strategies that align with business objectives and target audience interests.
- Conduct keyword research to identify high-value, relevant keywords and topics with the potential to drive organic traffic.
- Optimize on-page elements such as meta titles, meta descriptions, headers, and URLs to improve search visibility and click-through rates.
- Stay up-to-date with industry trends and algorithm updates to ensure content strategies remain effective and compliant with best practices.
Requirements:
- Experience of digital copywriting and SEO in financial services with a key focus on asset management.
- Familiarity with UX writing principles and its impact on user engagement.
- Experience using UX tools like Figma.
- Proven experience as a content designer and digital copywriting with a focus on SEO.
- Extensive knowledge of both on and off-page optimization.
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