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Social Media Marketing Specialist

2 months ago

Maidstone, Kent, United Kingdom Toolroom Full time
{"Job Overview": "

Toolroom Records is seeking a dynamic and creative Social Media Manager to drive growth across all of our social media channels.

", "Responsibilities": "
  • Oversee all Toolroom Records' social media platforms (Instagram, TikTok, Facebook, Twitter, Snapchat), developing strategies to drive growth, engagement, and brand visibility.
  • Lead dialogue and nurturing of our loyal community, understanding their needs and delivering superior value through creative social media management.
  • Conceptualise and execute creative social media campaigns around new releases, events, and tours, ensuring each campaign aligns with the brand and resonates with the audience.
  • Work closely with Toolroom's roster of artists to develop and enhance their social media presence, helping them grow their fanbase and engagement.
  • Stay up to date with social media trends and innovations, identifying and capitalising on new opportunities to enhance our presence, especially on TikTok.
  • Be the go-to expert for all things social media, providing insights, guidance, and recommendations for the broader marketing team.
  • Develop and maintain a content calendar, ensuring a consistent posting schedule and optimised content tailored for each platform.
  • Monitor analytics and track performance of campaigns, using data to optimise strategy and identify trends that align with the growth of the brand.
  • Work effectively within the marketing team, contributing creative ideas and collaborating on wider brand campaigns and projects.
", "Requirements": "
  • 2-3 years of experience in a similar role within the music industry, preferably with a record label, artist management, or music brand.
  • Proven success managing and growing social media accounts, particularly TikTok and Instagram.
  • Ability to conceptualise and run social media campaigns from idea to execution.
  • Creative, with a keen eye for trends and innovative content ideas.
  • Ability to juggle multiple projects and deadlines while working collaboratively with a team.
  • Data-driven mindset with the ability to interpret analytics to drive decision-making.
  • A passion for dance music culture and a deep understanding of its global community.
", "Preferred Skills": "
  • Experience with social media management tools (e.g., Hootsuite, Sprout Social).
  • Strong content creation skills (graphic design, video editing, etc.).
  • Familiarity with social media advertising and paid media strategies.
", "Language": "English"}