Marketing Specialist

4 weeks ago


Maidstone, Kent, United Kingdom Howden Group Holdings Full time

About the Role

We are seeking a highly skilled Marketing Executive to join our Commercial division. As a key member of our team, you will be responsible for implementing, managing, and monitoring our marketing plan, delivering integrated marketing campaigns to drive customer acquisition, retention, cross-sell, and up-sell.

Key Responsibilities

  • Work closely with stakeholders to understand sales requirements and challenges, and deliver focused marketing campaigns to drive organic growth.
  • Develop integrated marketing campaigns, utilizing various marketing channels, with the key objective of lead generation.
  • Manage ongoing media partnerships, ensuring activity delivers leads that match the division's appetite and target audience.
  • Develop sales enablement initiatives to support sales teams in offices across the division.
  • Work closely with our external digital agency to monitor and manage PPC campaigns, analysing monthly results, optimising landing pages, and liaising with sales teams.
  • Collaborate with our external SEO consultancy and internal Web Marketing team to continuously develop our SEO strategy for the Commercial division.
  • Liaise with internal and external stakeholders to develop original and innovative content to improve SEO and increase brand awareness.
  • Monitor key metrics and use a 'test and learn' approach to analyse the effectiveness of marketing initiatives, optimising performance, maximising results, and driving revenue.
  • Manage the Commercial division's marketing budget, demonstrating clear ROI against activity.

Requirements

  • At least three years' marketing experience.
  • Experience within the financial services sector, particularly insurance, would be highly advantageous.
  • Experience in building and managing multi-channel marketing campaigns, including email marketing, advertising, and events.
  • Strong digital marketing capability, including SEO, PPC, paid social, and display.
  • Proficient with analytical tools and measurement of ROI.
  • Experience of owning and leading marketing projects from scratch.
  • Certificate and/or Diploma CIM qualified would be advantageous but is not essential.

About Us

At Howden, we value diversity and are looking for individuals who share our values:

  • We support each other, in the small everyday moments and the bigger challenges.
  • We are determined to make a positive difference, at work and beyond.

What We Offer

A career that you define, with opportunities for personal development, volunteering, and fundraising for charity. We also offer a supportive work environment, flexible working arrangements, and a competitive salary and benefits package.


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