Marketing Data Specialist
4 weeks ago
Job Description
Marketing Executive – Loyalty and Campaigns
A leading job board, CV-Library, is seeking a talented Marketing Executive to contribute to the development of a best-in-class customer loyalty programme.
This role would suit a creative and digital savvy individual, ready to take on a challenging position within the Commercial Marketing team.
You'll be responsible for helping to turn the marketing strategy for mybrakes rewards into actionable plans and fantastic communications across relevant touchpoints that are data and insight driven and deliver commercial objectives.
You'll work closely with other functions to collaborate on plans and optimise performance, while seeking continual enhancement of the customer experience across key life stages, e.g. joining, welcome, nurture, grow, customer feedback, retention, and reactivation.
Key Responsibilities:
- Managing and maintaining the monthly, quarterly and annual mybrakes rewards communications plan on and offline, keeping it up to date
- Co-ordinating the activation of mybrakes rewards communications for customers and sales both online and offline
- Creating high-impact copy and content for digital, email and social media to support key campaigns, the launch of new offers and life stage communications
- Working with the agency to maintain content on the mybrakes rewards platform
- Monitoring and tracking campaign performance
- Working closely with all teams including Category, Sales, Finance, Creative, social, agencies and the wider marketing team
- Supporting our Contact Centre team managing mybrakes rewards inbox enquiries
- Producing a weekly progress report and more detailed monthly competitor report
Requirements:
- Experience within a marketing role with proven experience of managing campaigns, results and insights
- Experience of planning and coordinating communications on and offline
- Creative flair with solid verbal and written communication skills
- Good analytical skills with an understanding of key commercial, social and digital metrics
- Experience of monitoring campaign performance and collating reports
- Salesforce experience would be beneficial but not essential
About the Company:
CV-Library is a leading job board that provides the highest quality fresh and frozen food and ingredients to some of the nation's most famous pubs and Michelin-starred restaurants, as well as schools, caterers, care homes and hospitals.
We're owned by Sysco, the world's leading foodservice company.
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