Senior Marketing Director

4 weeks ago


Rainham, Greater London, United Kingdom Restore Records Management Full time
About the Role

We are seeking a highly skilled Senior Marketing Executive to support our marketing activities and campaigns. The ideal candidate will have a proven track record of driving successful multi-channel campaigns and will be able to develop and implement comprehensive marketing strategies aligned with overall business objectives.

Key Responsibilities

Campaign Management: Own marketing campaigns from planning to execution, ensuring they align with business goals and deliver on KPI with a strong focus on lead generation.
Content Strategy: Develop and oversee content strategies, working with team members to ensure high-quality and relevant content across all channels.
Social media content: Create engaging, sector-specific content for both organic and paid social media channels, targeting platforms like LinkedIn and Facebook. Focus on driving brand awareness, engagement, and lead generation, while aligning content with broader campaign goals.
Project Leadership: Lead marketing projects, coordinating cross-functional teams (sales, design, and social) and managing timelines, budgets, and resources.
Data-Driven Marketing: Analyse the performance of campaigns using analytics tools and make data-driven decisions to optimise marketing efforts.
Digital Marketing: Manage SEO, PPC, and paid social campaigns, ensuring they are optimised for performance and ROI.
Agency and Supplier Management: Liaise with external agencies, ensuring that all activity provided meets the company's standards and goals.
Strategic Contribution: Participate in high-level discussions about marketing strategy, offering insights and recommendations based on industry trends and campaign performance.
Event Management: Lead the planning and execution of both webinars and in-person events, including trade shows and industry conferences. Collaborate closely with sales and account management teams to ensure all events drive high-quality lead generation and that messaging is consistent with overarching campaign strategies.
Reporting and Insights: Prepare and present detailed reports on campaign performance, making recommendations for future improvements and strategies.

About You

Experience: At least 5+ years of hands-on experience in a marketing or similar role within a B2B environment, with a proven track record of driving successful multi-channel campaigns.
Leadership & Project Management: Strong leadership skills with the ability to manage multiple campaigns and teams. Experience in leading cross-functional projects from conception to completion while ensuring deadlines, KPIs, and business goals are met.
Strategic Thinking: Ability to develop and implement comprehensive marketing strategies aligned with overall business objectives, including brand positioning, lead generation, and customer retention.
Creative & Innovative: A creative thinker with a passion for innovation. Able to generate fresh ideas and contribute to the ongoing improvement of marketing campaigns, processes, and team performance.
Digital Expertise: Deep understanding of digital marketing channels, including SEO, PPC, email marketing, social media (paid and organic), and content marketing. Proficiency in using tools such as Google Analytics, and marketing automation platforms (e.g., HubSpot).
Attention to detail: High attention to detail with excellent organisational skills, project management, and communication skills with the ability to structure data and result. Capable of leading projects end-to-end and driving collaboration across teams
Communication & Collaboration: Excellent communication and interpersonal skills, with the ability to work with various departments and stakeholders. Capable of presenting ideas and results to peers.
Education: Bachelor's degree in Marketing, Business, or a related field. Professional marketing qualifications (CIM, IDM) are a plus.

Benefits

Restore offers a wide range of benefits to our employees such as:
Life assurance scheme
Employee Assistance Programme
Annual Leave entitlement
Pension %
High street discount programme

At Restore Records Management, we are committed to becoming a great place to work, one that is inclusive, safe and where people can reach their true potential. We value the contribution that all our colleagues make and aim to have a company that recognises the diverse, multi-cultural society in which we live. We actively encourage applications from all members of our community, including those from underrepresented groups. We are happy to consider flexible working options, including part time hours wherever this is practically possible.

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