Senior Marketing Executive
4 weeks ago
We're seeking a seasoned Senior Marketing Executive to spearhead our marketing efforts and drive lead generation campaigns.
About the Role
The ideal candidate will have at least 5+ years of experience in B2B marketing, with a proven track record of delivering successful multi-channel campaigns. They will be responsible for managing end-to-end lead generation campaigns, developing and overseeing content strategies, and collaborating with cross-functional teams.
Key Responsibilities
- Campaign Management: Own marketing campaigns from planning to execution, ensuring they align with business goals and deliver on KPIs.
- Content Strategy: Develop and oversee content strategies, working with team members to ensure high-quality and relevant content across all channels.
- Social Media Content: Create engaging, sector-specific content for both organic and paid social media channels, targeting platforms like LinkedIn and Facebook.
- Project Leadership: Lead marketing projects, coordinating cross-functional teams and managing timelines, budgets, and resources.
- Data-Driven Marketing: Analyse the performance of campaigns using analytics tools and make data-driven decisions to optimise marketing efforts.
- Digital Marketing: Manage SEO, PPC, and paid social campaigns, ensuring they are optimised for performance and ROI.
- Agency and Supplier Management: Liaise with external agencies, ensuring that all activity provided meets the company's standards and goals.
- Strategic Contribution: Participate in high-level discussions about marketing strategy, offering insights and recommendations based on industry trends and campaign performance.
- Event Management: Lead the planning and execution of both webinars and in-person events, including trade shows and industry conferences.
- Reporting and Insights: Prepare and present detailed reports on campaign performance, making recommendations for future improvements and strategies.
About You
The successful candidate will have:
- At least 5+ years of hands-on experience in a marketing or similar role within a B2B environment.
- Strong leadership skills with the ability to manage multiple campaigns and teams.
- A deep understanding of digital marketing channels, including SEO, PPC, email marketing, social media, and content marketing.
- Excellent communication and interpersonal skills, with the ability to work with various departments and stakeholders.
- A Bachelor's degree in Marketing, Business, or a related field.
What We Offer
Restore Records Management offers a wide range of benefits to our employees, including a life assurance scheme, employee assistance programme, annual leave entitlement, pension scheme, and high street discount programme.
We are committed to becoming a great place to work, one that is inclusive, safe, and where people can reach their true potential. We value the contribution that all our colleagues make and aim to have a company that recognises the diverse, multi-cultural society in which we live.
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