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Brand Manager

2 months ago

London, Greater London, United Kingdom Revlon Full time
About the Role

We are seeking a highly skilled Brand Manager to join our team at Revlon. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies to drive business growth and increase brand awareness.

Key Responsibilities
  • Brand Champion: Provide direction and vision to the wider business on the market, competitors, the consumer, and the brand to deliver year-over-year growth objectives.
  • Category Expert: Contribute to the development of the UK brand strategy and actively lead the execution of plans working with cross-functional teams and agencies.
  • Marketing Strategist: Support the delivery of agreed commercial targets by inspiring and engaging our customers and consumers, developing inspirational brand campaigns, launching new products, and managing product portfolios.
Key Accountabilities
  • Marketing Activations: Support the Senior Brand Manager on the development and implementation of marketing activities across all areas of the marketing mix, working collaboratively with Global teams and external agencies where needed.
  • Brand Execution: Execute brand activation plans both in-store and online for each annual planning cycle in line with brand guidelines and across different retailers.
  • Marketing Effectiveness: Constantly evaluate the effectiveness of marketing activities, adjusting plans in line with learnings.
  • Brand Asset Management: Identify and communicate local brand asset needs to the Global teams.
  • Product Development: Contribute to the development of new product and portfolio strategy for the UK, leveraging consumer insights, including trends, innovation, consumer need-state, and retailer landscape.
  • Supply Chain Collaboration: Work closely with UK Supply Chain and Sales to ensure that all new product projects for brands/categories meet brand and business objectives, are delivered to a high standard, and on time.
  • Brand Insights: Contribute to the development of brand and category insights utilizing sell-in, consumption, brand, and shopper data.
  • Competitive Analysis: Maintain analysis of the competitive environment for both brand and retailer, identifying and communicating insights to the wider team and ensuring appropriate action is taken in response.
  • Consumer Research: Manage consumer research to better understand brand equity performance and refine consumer strategy, understanding how best to engage, educate, and win our consumers, ensuring the outputs are reflected in the subsequent plans.
  • Retailer Engagement: Collaborate with sales teams to actively engage key retailers, gaining alignment and participation in product and communication plans.
  • Marketing Budget Management: Manage Brand marketing budget(s) to ensure that investment decisions proposed and implemented are rigorously assessed and reviewed in line with current business processes.
  • Stakeholder Management: Establish strong working relationships with internal and external stakeholders.
Requirements
  • Experience: 1+ years' experience in a Brand Manager role and a passion and understanding for the FMCG or beauty category and UK retail environment.
  • Marketing Expertise: FMCG or Beauty Marketing experience preferred.
  • Campaign Experience: Relevant brand campaign marketing experience across all channels: ATL, BVOD, digital, social, and PR.
  • Activation Experience: Understanding and experience of activation digital campaigns.
  • Trade Experience: Trade/Customer marketing experience.
Soft Skills
  • Team Player: Team player with a collaborative attitude – willing to listen and adapt to different working styles while participating across the total brand.
  • Ambitious Self-Starter: Ambitious self-starter with an ability to work in a fast-moving environment and the capacity to think creatively.
  • Commercial Mindset: Commercial and leader mentality that is solution-focused.
  • Strategic Thinker: Strategic thinker who is pragmatic and has good commercial awareness, analytical, and media/activation skills.
  • Leadership Skills: Ability to lead when working cross-functionally, with effective communication skills and a confident approach to presentations.
  • Planning and Organization: Planning and organization skills.
  • Project Management: Project management – takes full responsibility for their outputs and the quality of all deliverables, ensuring the most efficient route is taken.
Benefits
  • Holiday Time: 25 days holiday per year (plus bank holidays).
  • Paid Volunteering Day: 1 Paid volunteering day per year.
  • Birthday Day Off: Birthday day off.
  • Flexible Working Hours: 2pm Friday finishes.
  • Staff Discount: Staff discount.
  • Pension Contributions: Enhanced Employer pension contributions.
  • Health Benefits: Access to health benefits (cash plan/health insurance).
About Revlon

At Revlon, we are dedicated to building a diverse and inclusive workforce that we can all be proud of. We aim to cultivate a bias-free environment in which all our teammates feel empowered to be 100% themselves. We strive to promote an educational narrative to help our employees learn and grow as individuals and enable them to challenge inequality in all aspects of their lives. We are here to hold our business accountable, drive positive change, and finish what we have started. The future of Revlon is diverse.