Senior Marketing Manager for EU Events
3 weeks ago
Marketing Manager for EU Events Portfolio
We are seeking an experienced events marketing professional to join our team as Marketing Manager for our EU events portfolio. This is a maternity cover contract that will last for 12 months.
The Role
As Marketing Manager for EU Events, you will be responsible for developing and implementing the EU events marketing strategy. This will include managing the Events Marketing team and allocating workload, running simultaneous event marketing campaigns, and achieving revenue targets for the EU Events portfolio.
Key Responsibilities
- Develop and implement the EU events marketing strategy
- Manage the Events Marketing team and allocate workload
- Run simultaneous event marketing campaigns
- Achieve revenue targets for the EU Events portfolio
- Manage the Marketing team to deliver on their designated targets for revenue and delegate attendance
- Budget tracking and control across the EU portfolio
- Responsibility for creation, editing, and proofing of promotional materials
- Manage existing and develop new key strategic media and association partners
- Increase profile of the conferences across their industries
- Management of own marketing campaigns for 4-5 large scale events
- Creation, copywriting, and fulfillment of regular email marketing activity
- Partnerships: fulfilling agreements with partners, desk research of potential partners, and contact details for these
- Updating event websites through CMS, creation of online banners, and resizing of logos/photos in Photoshop
- Manage production of marketing literature for events
- Market Research and data management: data segmentation and lists management of preferences and unsubscribes
- Media and social media: Utilizing all available news resources to fuel content and social media campaign elements
Requirements
- Degree in marketing or related field
- Demonstrated experience with managing a direct marketing campaign and B2B marketing
- Supervisory/management experience
- Proven experience with social media or SEO
- Must be familiar with Google analytics and metric analysis
- Intermediate Photoshop skill level; Dreamweaver and html coding skills are advantageous
- Confidence in using CRM and all the Microsoft Office packages, specifically in Excel for data manipulation
- Event and conference industry experience, a plus
- A self-assured negotiator with the confidence to deal with media and supporting partners
About Smithers
At Smithers Information, we provide B2B events, market reports, and strategic and technical consulting across 3 regions in 10 different vertical industries. We are renowned throughout numerous industry areas for our quality, high-calibre conferences, and our comprehensive and informative market research reports. We offer independent and expert market insight to allow companies to identify opportunities and grow their business.
We actively encourage career development and passionately support those who want to pursue and develop within the Smithers family. We have numerous examples of progression throughout the business and within some of our global businesses are proud that the average length of service amongst employees is a minimum of 10 years.
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