Marketing Director, EU Events
3 weeks ago
Marketing Manager, EU Events
We are seeking an experienced marketing professional to join our team as Marketing Manager, EU Events. In this role, you will be responsible for developing and implementing the EU events marketing strategy, managing the events marketing team, and running simultaneous event marketing campaigns.
Key Responsibilities:
- Develop and implement the EU events marketing strategy, including budget tracking and control.
- Manage the events marketing team, including allocation of workload and performance management.
- Run simultaneous event marketing campaigns, including creation and editing of promotional materials.
- Manage existing and develop new key strategic media and association partners.
- Increase profile of the conferences across their industries.
- Manage production of marketing literature for events.
- Market Research and data management: data segmentation and lists management of preferences and unsubscribes.
- Media and social media: Utilising all available news resources to fuel content and social media campaign elements.
Requirements:
- Degree in marketing or related field.
- Demonstrated experience with managing a direct marketing campaign and B2B marketing.
- Supervisory/management experience.
- Proven experience with social media or SEO.
- Must be familiar with Google analytics and metric analysis.
- Intermediate Photoshop skill level; Dreamweaver and html coding skills are advantageous.
- Confidence in using CRM and all the Microsoft Office packages, specifically in Excel for data manipulation.
- Event and conference industry experience, a plus.
About Smithers:
At Smithers Information, we provide B2B events, market reports and strategic and technical consulting across 3 regions in 10 different vertical industries. We are renowned throughout numerous industry areas for our quality, high calibre conferences, and our comprehensive and informative market research reports. We offer independent and expert market insight to allow companies to identify opportunities and grow their business.
We actively encourage career development and passionately support those who want to pursue and develop within the Smithers family. We have numerous examples of progression throughout the business and within some of our global businesses are proud that the average length of service amongst employees is a minimum of 10 years.
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