Commercial Sales Specialist

1 day ago


StainesuponThames, Surrey, United Kingdom World Fuel Services Full time
Job Overview:

As a Commercial Sales Specialist at World Fuel Services, you will play a critical role in driving business growth and exceeding sales quota targets.

About the Position:

  • This is a field-based sales role that requires a strong understanding of commercial, agricultural, and industrial customer needs and preferences.
  • The ideal candidate will have a proven track record in building relationships with customers and identifying opportunities for growth.
  • They will be responsible for generating new customer business, volume, and gross margin through the application of company business tools and guidelines.

Key Responsibilities:

  1. Develop a comprehensive understanding of commercial, agricultural, and industrial customer needs and preferences.
  2. Generate new customer business, volume and gross margin through the application of Company business tools and guidelines, in line with individual, depot and region budgets.
  3. Collaborate with Internal Marketing Department to identify campaigns and target lead profiles for new and existing opportunities.
  4. Achieve highest standards in customer excellence and adhere to customer complaints procedures wherever required.
  5. Identifies lapsed business from company data and re-engaging with those customers to regain the opportunity to grow volume and gross margin for the company.
  6. Contacts potential customers by phone or face-to-face visits to grow prospects and sales.
  7. Successfully manage the transition of new gained accounts into the incumbent team of account managers.
  8. Generates market interest and closes sales by executing activities such as projects, surveys, campaigns, teaching, site visits and promotions.
  9. Utilize a variety of video conferencing applications available to successfully conduct customer meetings and account reviews in the absence of face-to-face capability.
  10. Responsible for achieving monthly targets and KPIs as set out by the General Manager with specific focus on telephone productivity in order to drive contact rates to our prospective customers.
  11. Upsell the full range of company products and services to increase revenue and opportunity, including Energy Procurement/Lubricants/Fuelcards, etc.
  12. As a Senior member of the team you will be expected to nurture the ongoing development of your fellow Business Development colleagues.
  13. Willingness to travel regionally or more often.
  14. Provide timely designated reports and information as required.
  15. Learn all company systems and processes.
  16. Work collaboratively with colleagues throughout the WFL UK Ltd business to achieve a greater offering for our customers.
  17. Embrace a health and safety focused culture.
  18. Work in tangent with Internal functions in line with Company framework for what constitutes a National/Wholesale opportunity.


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