Strategic Marketing Coordinator
2 weeks ago
About the Role: We seek a multidisciplinary Marketing Coordinator to join our London office with a hybrid work environment. This role will run marketing initiatives in conjunction with our VP of Marketing to drive growth across our enterprise software and services offerings.
Mandatory Skills:
* Account-Based Marketing in Enterprise SaaS: Experience in account-based marketing within the enterprise software, SaaS, or B2B data sectors, with a strong understanding of marketing to large-scale, global enterprise clients.
* Content Marketing: Proven ability to develop high-quality, targeted content (white papers, case studies, blogs, webinars) that drives engagement and supports the customer journey in enterprise markets.
* Social Content & Management: Experience creating engaging social content and managing a social content calendar.
* SEO & SEM: Knowledge of search engine optimization (SEO) and search engine marketing (SEM) practices, with a focus on driving organic traffic and managing paid search campaigns to generate quality leads.
* Sales Engagement/Enablement: Experience working cross-functionally with sales, product, and customer success teams to ensure marketing efforts align with broader business initiatives and team needs.
* Campaign Development & Execution: Ability to craft, execute, and manage end-to-end marketing campaigns that align with strategic business objectives and generate measurable outcomes (e.g., lead generation, pipeline).
* Event Marketing: Experience planning and executing virtual and in-person events (webinars, conferences, trade shows) to increase brand visibility and generate qualified leads.
Preferred Skills:
* CRM & Marketing Automation Tools: Experience with CRM and marketing automation tools (e.g., Hubspot, Salesforce, Lemlist) to create and manage marketing sequences and campaigns.
* Analytics & Performance Optimization: Proficiency with analytics tools (e.g., Google Analytics, HubSpot, SEMrush) to measure campaign performance, identify trends, and optimize marketing efforts based on data-driven insights.
* Life Sciences Industry Experience: Experience in the Life Sciences, Pharma, or MedTech industries. Ideally within the regulatory side of the business.
About InfoDesk: InfoDesk empowers decision-makers across global 2000 enterprises to make informed decisions with trusted intelligence at their fingertips. Our intelligence platform and analyst services equip customers with powerful tools to monitor topics at scale, analyze across global teams, and provide centralized access to trusted intelligence where and when stakeholders need it most. Our solutions help customers increase their competitive awareness, regulatory awareness, mitigate risks, and make confident, data-driven decisions.
About the Role: We seek a multidisciplinary Marketing Coordinator to join our London office with a hybrid work environment. This role will run marketing initiatives in conjunction with our VP of Marketing to drive growth across our enterprise software and services offerings.
Mandatory Skills:
* Account-Based Marketing in Enterprise SaaS: Experience in account-based marketing within the enterprise software, SaaS, or B2B data sectors, with a strong understanding of marketing to large-scale, global enterprise clients.
* Content Marketing: Proven ability to develop high-quality, targeted content (white papers, case studies, blogs, webinars) that drives engagement and supports the customer journey in enterprise markets.
* Social Content & Management: Experience creating engaging social content and managing a social content calendar.
* SEO & SEM: Knowledge of search engine optimization (SEO) and search engine marketing (SEM) practices, with a focus on driving organic traffic and managing paid search campaigns to generate quality leads.
* Sales Engagement/Enablement: Experience working cross-functionally with sales, product, and customer success teams to ensure marketing efforts align with broader business initiatives and team needs.
* Campaign Development & Execution: Ability to craft, execute, and manage end-to-end marketing campaigns that align with strategic business objectives and generate measurable outcomes (e.g., lead generation, pipeline).
* Event Marketing: Experience planning and executing virtual and in-person events (webinars, conferences, trade shows) to increase brand visibility and generate qualified leads.
Preferred Skills:
* CRM & Marketing Automation Tools: Experience with CRM and marketing automation tools (e.g., Hubspot, Salesforce, Lemlist) to create and manage marketing sequences and campaigns.
* Analytics & Performance Optimization: Proficiency with analytics tools (e.g., Google Analytics, HubSpot, SEMrush) to measure campaign performance, identify trends, and optimize marketing efforts based on data-driven insights.
* Life Sciences Industry Experience: Experience in the Life Sciences, Pharma, or MedTech industries. Ideally within the regulatory side of the business.
About InfoDesk: InfoDesk empowers decision-makers across global 2000 enterprises to make informed decisions with trusted intelligence at their fingertips. Our intelligence platform and analyst services equip customers with powerful tools to monitor topics at scale, analyze across global teams, and provide centralized access to trusted intelligence where and when stakeholders need it most. Our solutions help customers increase their competitive awareness, regulatory awareness, mitigate risks, and make confident, data-driven decisions.
About the Role: We seek a multidisciplinary Marketing Coordinator to join our London office with a hybrid work environment. This role will run marketing initiatives in conjunction with our VP of Marketing to drive growth across our enterprise software and services offerings.
Mandatory Skills:
* Account-Based Marketing in Enterprise SaaS: Experience in account-based marketing within the enterprise software, SaaS, or B2B data sectors, with a strong understanding of marketing to large-scale, global enterprise clients.
* Content Marketing: Proven ability to develop high-quality, targeted content (white papers, case studies, blogs, webinars) that drives engagement and supports the customer journey in enterprise markets.
* Social Content & Management: Experience creating engaging social content and managing a social content calendar.
* SEO & SEM: Knowledge of search engine optimization (SEO) and search engine marketing (SEM) practices, with a focus on driving organic traffic and managing paid search campaigns to generate quality leads.
* Sales Engagement/Enablement: Experience working cross-functionally with sales, product, and customer success teams to ensure marketing efforts align with broader business initiatives and team needs.
* Campaign Development & Execution: Ability to craft, execute, and manage end-to-end marketing campaigns that align with strategic business objectives and generate measurable outcomes (e.g., lead generation, pipeline).
* Event Marketing: Experience planning and executing virtual and in-person events (webinars, conferences, trade shows) to increase brand visibility and generate qualified leads.
Preferred Skills:
* CRM & Marketing Automation Tools: Experience with CRM and marketing automation tools (e.g., Hubspot, Salesforce, Lemlist) to create and manage marketing sequences and campaigns.
* Analytics & Performance Optimization: Proficiency with analytics tools (e.g., Google Analytics, HubSpot, SEMrush) to measure campaign performance, identify trends, and optimize marketing efforts based on data-driven insights.
* Life Sciences Industry Experience: Experience in the Life Sciences, Pharma, or MedTech industries. Ideally within the regulatory side of the business.
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