Digital SEO Specialist

4 weeks ago


Reading, Reading, United Kingdom Primark Full time
SEO Analyst Job Description

At Primark, we're looking for a skilled SEO Analyst to join our Digital team. As an SEO Analyst, you'll play a key role in driving our SEO roadmap, prioritising key activities and collaborating with cross-functional teams to ensure our website is fully optimised for search engines.

Key Responsibilities:

  • Support the SEO Manager in driving the SEO roadmap and prioritising key activities.
  • Work closely with the SEO Manager, digital trading, content and web production teams to ensure the website is fully optimised for SEO.
  • Write and optimise commercial and inspirational content to support brand campaigns and drive organic traffic.
  • Manage Primark store listings through a third-party platform.
  • Perform keyword research and competitive analysis.
  • Perform audits and analyses, reporting on issues and opportunities across our sites.
  • Identify and drive opportunities to grow online channels through new SEO projects.

Requirements:

  • 2-3 years' B2C SEO experience, ideally within the digital/retail space.
  • Experience with Google Analytics, Google Search Console and SEO tools such as Majestic, Screaming Frog, Botify, Stat and SEMrush.
  • Excellent planning and organisation skills, with the ability to multi-task, plan and prioritise work schedules.
  • Excellent attention to detail and ability to analyse and interrogate high volumes of data.

About Primark:

At Primark, we're passionate about delivering exceptional customer experiences and driving business growth through innovative digital solutions. If you're a motivated and experienced SEO professional looking for a new challenge, we'd love to hear from you.



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