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Digital Marketing Specialist

2 months ago

Reading, Reading, United Kingdom Industry Placements Full time
Job Overview

Porsche Retail Group is seeking a highly skilled Digital and Social Media Placement to support the management of our digital footprint and social media community.

Key Responsibilities
  1. Develop and implement digital and social media strategies to increase awareness and customer engagement across Group, Centre, product, and brand levels.
  2. Create original and engaging social media content in collaboration with the Digital and Social Media Manager and CSMs at each Centre.
  3. Maintain and update website content to align with SEO strategy and PSG guidelines.
  4. Stay updated on the latest social media trends and digital technologies, sharing insights with the Digital and Social Media Manager and Head of Marketing during regular updates.
  5. Monitor and respond to customer feedback, comments, social media posts, and Centre reviews in a timely and accurate manner.
  6. Track, report, and analyze website analytics, social media growth/engagement stats, marketing campaigns, and new/used car enquiries to measure ROI effectively.