Digital Marketing Specialist

3 weeks ago


Reading, Reading, United Kingdom Salt Full time

As a Digital Marketing Specialist at Salt, you will play a key role in developing and executing digital communications across the business.

The ideal candidate will have 1+ years of experience in Email Marketing and a passion for CRM & Email Marketing.

We are looking for someone who can work closely with the Customer Marketing and Data team to set up segmentations and target the right customers.

The successful candidate will be responsible for supporting the Email Strategy for the business across different markets.

The estimated salary for this role is £31,500 per annum, reflecting the location in Berkshire and the industry standards.

 

About the Role

This is a full-time position that requires the ability to work on email automation programmes, including regular monitoring and improvements.

You will also be expected to proactively explore market activities and trends to influence or improve CRM campaigns.

The ideal candidate will have experience working with ESPs and have a strong understanding of CRM & Email Marketing.

 

Key Responsibilities

  • Support the development and execution of email and SMS campaigns across different markets.
  • Work closely with the Customer Marketing and Data team to set up segmentations and target the right customers.
  • Support the Email Strategy for the business across different markets, including BAU campaigns, Automated Programmes, CRM activity, and discount triggers.
  • Work on email automation programmes, including regular monitoring and improvements.
  • Proactively explore market activities and trends to influence or improve CRM campaigns.

 

Requirements

The ideal candidate will have:

  • 1+ years of experience in Email Marketing.
  • A passion for CRM & Email Marketing.
  • Experience working on automated email marketing campaigns.
  • Experience working with ESPs.
  • Ideal education to degree level.


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