Digital Content Specialist

2 weeks ago


Reading, Reading, United Kingdom Primark Full time
Product Content AssistantAbout the Role

In this exciting opportunity, you will play a key role in shaping the digital retail experience for our customers. As a Product Content Assistant, you will be responsible for the on-site execution of all products within your categories, ensuring that our product information is accurate, up-to-date, and presented in the best possible way.

Key Responsibilities
  • Coordinate product launches across the retail calendar, working closely with stakeholders to ensure smooth execution.
  • Develop and implement strategies to optimize digital KPIs, such as conversion, bounce rate, and exit rate.
  • Collaborate with the SEO team to ensure Product Details Page execution is optimized for our Natural Search requirements.
  • Manage the quality and timeliness of all product launches within your categories, ensuring that all product information, copy, titles, and images meet our high standards.
  • Review customer and market data to continuously optimize PDP execution and improve the digital retail experience.
Requirements
  • 2 years experience working within digital retail.
  • Proven ability to effect digital KPIs through the delivery of front-end improvements to the customer experience.
  • Experience with PIM & DAM systems is a plus.
What We Offer

At Primark, we offer a dynamic and inclusive work environment, with opportunities for growth and development. We believe in investing in our employees and providing them with the tools and support they need to succeed.



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