Digital Marketing Specialist

2 days ago


Reading, Reading, United Kingdom Primark Full time
Job Overview

We are seeking a highly skilled Digital Marketing Specialist to join our team at Primark. As a specialist in search engine optimization, you will be responsible for analyzing and identifying gaps in our website content and optimizing pages for improved search results.

Key Responsibilities:

  • Analyze website content and identify opportunities for improvement
  • Optimize website pages for improved search engine rankings
  • Develop and implement SEO strategies to increase website traffic
  • Work closely with the SEO Manager and digital trading team to ensure the website is fully optimized
  • Perform keyword research and competitive analysis
  • Monitor and report on website performance

Requirements:

  • 2-3 years' experience in digital marketing, preferably in the retail industry
  • Excellent planning and organization skills, with the ability to multitask and prioritize work
  • Experience with Google Analytics and SEO tools such as Majestic, Screaming Frog, and SEMrush
  • Excellent attention to detail and analytical skills
  • Excellent communication and interpersonal skills


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