Customer Relationship Marketing Manager

2 weeks ago


Cardiff, Cardiff, United Kingdom LegalAndGeneral Full time
Customer Relationship Marketing Manager

We're seeking a skilled Customer Relationship Marketing Manager to join our team. As a key member of our marketing team, you'll be responsible for optimizing the use of Salesforce to drive business results and enhance adviser experiences.

Key Responsibilities:

  • Collaborate with sales and marketing teams to plan, execute, and monitor campaigns
  • Enhance Salesforce capabilities and functionalities to improve efficiency and effectiveness
  • Maintain accurate and up-to-date customer data within Salesforce
  • Generate and analyze reports to provide actionable insights
  • Train and support sales and marketing teams on Salesforce best practices

Requirements:

  • Certified in Salesforce and Pardot (desirable)
  • Proven experience in Marketing Cloud Account Engagement configuration, customization, and reporting
  • Strong understanding of CRM best practices and methodologies
  • Proficiency in maintaining accurate and up-to-date customer data

What We Offer:

  • Competitive salary and bonus scheme
  • Generous pension contribution
  • Life assurance
  • Private medical insurance
  • At least 25 days holiday, plus public holidays

About Us:

Legal & General is a leading financial services group and major global investor. We aim to build a better society for the long term by investing our customers' money in things that make life better for everyone.



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