Strategic Marketing Automation Specialist

1 week ago


London, Greater London, United Kingdom Addland Full time
About Addland

We envision a world where everyone can effortlessly access reliable and precise property data. At our core, we're on a mission to make property research easy with our comprehensive, user-friendly solutions tailored for agents, industry experts, buyers, and property owners.

Launched in 2021, we have developed and refined software solutions that offer the very latest in market, property, and risk data through our interactive platform, ready-to-go reports, and API services. Our community has welcomed over 19,000 members to date, and we're on a fast-paced mission to dominate the UK proptech and geospatial data space.

The Role

We're seeking a hands-on Marketing Automation Specialist with experience in planning, building, and executing key communications on product feature updates, promotional campaigns, and company news via social and email.

You will implement and manage our multi-channel marketing activities. This hands-on role requires a strategic thinker with strong technical skills and a deep understanding of marketing automation tools and data analytics. You will collaborate with the management team to develop and execute marketing strategies that drive success and positive business outcomes.

Key Responsibilities:
  • Develop and set the marketing automation strategy.
  • Plan, build, and execute marketing activities across social media and email.
  • Segment data and create customized email programs for targeted audience segments.
  • Utilize tools like Salesforce, Active Campaign, and Mixpanel to drive marketing initiatives and extrapolate key insights.
  • Leverage CRM and data analytics to gain insights and optimize marketing strategies.
  • Design and implement A/B tests to improve campaign performance.
Qualifications and Requirements:
  • Proven experience in marketing automation, preferably in a similar role with clearly demonstrated outcomes/successes.
  • Strong knowledge of Salesforce, Active Campaign, and Mixpanel.
  • Expertise in segmenting data and developing tailored email programs.
  • Solid understanding of CRM systems and data analytics.
  • Excellent planning, organizational, and execution skills.
  • Experience with A/B testing methodologies.
  • A creative mindset with an interest in creating content would be a bonus.

Estimated salary: £45,000 - £60,000 per annum.



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