Digital Marketing Automation Specialist
3 weeks ago
About Us
Addland is a leading provider of comprehensive and user-friendly solutions for property research. Our mission is to make property research easy with our interactive platform, ready-to-go reports, and API services.
We envision a world where everyone can effortlessly access reliable and precise property data. Our solutions are tailored for agents, industry experts, buyers, and property owners.
The Role
We're seeking a hands-on Marketing Automation Specialist with experience in planning, building and executing key communications on product feature updates, promotional campaigns and company news via social & email.
You will implement and manage our multi-channel marketing activities. This hands-on role requires a strategic thinker with strong technical skills and a deep understanding of marketing automation tools and data analytics.
- Develop and set the marketing automation strategy.
- Plan, build, and execute marketing activities across social media and email.
- Segment data and create customised email programmes for targeted audience segments.
- Utilise tools like Salesforce, Active Campaign, and Mixpanel to drive marketing initiatives and extrapolate key insights.
- Leverage CRM and data analytics to gain insights and optimise marketing strategies.
- Design and implement A/B tests to improve campaign performance.
Requirements
We're looking for a candidate with proven experience in marketing automation, preferably in a similar role with clearly demonstrated outcomes/successes.
You should have strong knowledge of Salesforce, Active Campaign, and Mixpanel, as well as expertise in segmenting data and developing tailored email programmes.
A solid understanding of CRM systems and data analytics is also required, along with excellent planning, organisational, and execution skills.
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