Digital Services Director

3 weeks ago


West Midlands Combined Authority, United Kingdom Halfords Group PLC Full time

Job Purpose:

Halfords Autocentres are on a strong growth trajectory, with ambitions to be a £1bn business in 3 years. The Category Management Lead will play a key role in driving this growth by ensuring that customer needs are met through the development and implementation of effective category plans.

Key Responsibilities:

  • Ensure that customer needs are met through the development and implementation of effective category plans.
  • Create internal and external networks to ensure that category plans have full 360-degree feedback.
  • Identify new products and services relevant to the category and bring them to market effectively.
  • Monitor and manage ongoing trading performance of the categories.
  • Navigate key digital metrics across multiple websites with an understanding of how various levers affect them and work collaboratively with the Digital team to optimize each of these profitably.
  • Update the business of any risks to targets and present comprehensive recovery plans.
  • Develop an in-depth understanding of all business levers to ensure fast and effective decision-making is in place to optimize trading performance.
  • Design and implement a compelling category promotional and price plan by working closely with the commercial planning team and all channel owners.
  • Fully understand end-to-end processes across all categories, identifying areas of opportunity and putting in place activity, development, training or communication to address these.
  • Define supplier selection policy within the category; Measure and drive compliance within our network.
  • Implement supplier trading agreements, ensuring suppliers conform to our procurement policies such as ESG, CSR and Ethical Trading.
  • High commercial acumen, analytical and financially robust with a keen eye for cash flow and working capital management.
  • Able to understand, interpret, challenge and build actionable insight from complex data sets.
  • Previous experience of category management is essential.
  • Execution expert with strong planning rigor, stakeholder management and collaboration/cross-functional expertise.
  • Previous knowledge of the automotive aftermarket is preferred but not compulsory.


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